The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review

Original language	English
Publication date	2024
Publication status	Published - 2024
Event	Academy of Marketing Science World Marketing Congress 2024: Marketing in a Multicultural and Vibrant World - Heritage Awali, Bel Ombre, Mauritius Duration: 25 Jun 2024 → 29 Jun 2024

Conference	Academy of Marketing Science World Marketing Congress 2024
Location	Heritage Awali
Country/Territory	Mauritius
City	Bel Ombre
Period	25/06/2024 → 29/06/2024

Handle.net

@conference{8f98895743dc4f62bfef42ff3b986b60,

title = "The Impact of Salespeople Stereotypes on Behavior: The Role of Customer Orientation and Customer Types",

author = "Ilona Sz{\"o}cs and Milena Micevski and Selma Kadic-Maglajlic",

year = "2024",

language = "English",

note = "Academy of Marketing Science World Marketing Congress 2024 ; Conference date: 25-06-2024 Through 29-06-2024",

}

Research output: Contribution to conference › Conference abstract for conference › Research › peer-review