The Impact of Product and Service Modularity on Servitization Strategy

Research output: Contribution to conferenceConference abstract for conferenceResearch

Abstract

Manufacturers are increasingly bundling products with service offerings as integrated solutions to improve competitiveness. Based on case research and an industry workshop, we report on how value propositions can be extended through servitization, and how companies should strategize in order to move forward through the lenses of product and service modularity.
Original languageEnglish
Publication date2014
Number of pages1
Publication statusPublished - 2014
Event2014 INFORMS Annual Meeting: Bridging Data and Decisions - Hilton San Francisco, San Francisco, United States
Duration: 9 Nov 201412 Nov 2014
http://meetings2.informs.org/sanfrancisco2014/index.php

Conference

Conference2014 INFORMS Annual Meeting
LocationHilton San Francisco
CountryUnited States
CitySan Francisco
Period09/11/201412/11/2014
Internet address

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