The Impact of Product and Service Modularity on Servitization Strategy

Research output: Contribution to conferenceConference abstract for conferenceResearch

Abstract

Manufacturers are increasingly bundling products with service offerings as integrated solutions to improve competitiveness. Based on case research and an industry workshop, we report on how value propositions can be extended through servitization, and how companies should strategize in order to move forward through the lenses of product and service modularity.
Manufacturers are increasingly bundling products with service offerings as integrated solutions to improve competitiveness. Based on case research and an industry workshop, we report on how value propositions can be extended through servitization, and how companies should strategize in order to move forward through the lenses of product and service modularity.

Conference

Conference2014 INFORMS Annual Meeting
LocationHilton San Francisco
CountryUnited States
CitySan Francisco
Period09/11/201412/11/2014
Internet address

Cite this

Frandsen, T., & Hsuan, J. (2014). The Impact of Product and Service Modularity on Servitization Strategy. Abstract from 2014 INFORMS Annual Meeting, San Francisco, United States.
Frandsen, Thomas ; Hsuan, Juliana. / The Impact of Product and Service Modularity on Servitization Strategy. Abstract from 2014 INFORMS Annual Meeting, San Francisco, United States.1 p.
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title = "The Impact of Product and Service Modularity on Servitization Strategy",
abstract = "Manufacturers are increasingly bundling products with service offerings as integrated solutions to improve competitiveness. Based on case research and an industry workshop, we report on how value propositions can be extended through servitization, and how companies should strategize in order to move forward through the lenses of product and service modularity.",
author = "Thomas Frandsen and Juliana Hsuan",
year = "2014",
language = "English",
note = "null ; Conference date: 09-11-2014 Through 12-11-2014",
url = "http://meetings2.informs.org/sanfrancisco2014/index.php",

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Frandsen, T & Hsuan, J 2014, 'The Impact of Product and Service Modularity on Servitization Strategy', San Francisco, United States, 09/11/2014 - 12/11/2014, .

The Impact of Product and Service Modularity on Servitization Strategy. / Frandsen, Thomas; Hsuan, Juliana.

2014. Abstract from 2014 INFORMS Annual Meeting, San Francisco, United States.

Research output: Contribution to conferenceConference abstract for conferenceResearch

TY - ABST

T1 - The Impact of Product and Service Modularity on Servitization Strategy

AU - Frandsen,Thomas

AU - Hsuan,Juliana

PY - 2014

Y1 - 2014

N2 - Manufacturers are increasingly bundling products with service offerings as integrated solutions to improve competitiveness. Based on case research and an industry workshop, we report on how value propositions can be extended through servitization, and how companies should strategize in order to move forward through the lenses of product and service modularity.

AB - Manufacturers are increasingly bundling products with service offerings as integrated solutions to improve competitiveness. Based on case research and an industry workshop, we report on how value propositions can be extended through servitization, and how companies should strategize in order to move forward through the lenses of product and service modularity.

M3 - Conference abstract for conference

ER -

Frandsen T, Hsuan J. The Impact of Product and Service Modularity on Servitization Strategy. 2014. Abstract from 2014 INFORMS Annual Meeting, San Francisco, United States.