Manufacturers are increasingly bundling products with service offerings as integrated solutions to improve competitiveness. Based on case research and an industry workshop, we report on how value propositions can be extended through servitization, and how companies should strategize in order to move forward through the lenses of product and service modularity.
|Number of pages||1|
|Publication status||Published - 2014|
|Event||2014 INFORMS Annual Meeting: Bridging Data and Decisions - Hilton San Francisco, San Francisco, United States|
Duration: 9 Nov 2014 → 12 Nov 2014
|Conference||2014 INFORMS Annual Meeting|
|Location||Hilton San Francisco|
|Period||09/11/2014 → 12/11/2014|