The Impact of Brand Consensus on Board Reponse: Do homogeneous Brand Associations Benefit the Brand?

Oliver Koll, Sylvia von Wallpach, Sophia Platzgummer

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Original language	English
Title of host publication	Proceedings of the 41st EMAC Annual Conference
Editors	Paulo Rita
Number of pages	7
Place of Publication	Brussels
Publisher	European Marketing Academy. EMAC
Publication date	2012
ISBN (Print)	9789897320040
Publication status	Published - 2012
Event	The 41th EMAC Annual Conference 2012: Marketing to Citizens: Going beyond Customers and Consumers - ISCTE Business School, Lisbon, Portugal Duration: 22 May 2012 → 25 May 2012 Conference number: 41 http://www.emac2012.org/r/home

Conference

Conference	The 41th EMAC Annual Conference 2012
Number	41
Location	ISCTE Business School
Country/Territory	Portugal
City	Lisbon
Period	22/05/2012 → 25/05/2012
Internet address	http://www.emac2012.org/r/home

Series	Proceedings of the European Marketing Academy
ISSN	2709-1589

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Wallpach_2012_1Submitted manuscript, 56.4 KBLicence: CC BY-NC-ND

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@inproceedings{999d40e20a8942eaa747b38895a601b3,

title = "The Impact of Brand Consensus on Board Reponse: Do homogeneous Brand Associations Benefit the Brand?",

author = "Oliver Koll and {von Wallpach}, Sylvia and Sophia Platzgummer",

year = "2012",

language = "English",

isbn = "9789897320040",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy. EMAC",

editor = "Paulo Rita",

booktitle = "Proceedings of the 41st EMAC Annual Conference",

note = "The 41th EMAC Annual Conference 2012 ; Conference date: 22-05-2012 Through 25-05-2012",

url = "http://www.emac2012.org/r/home",

}

Koll, O, von Wallpach, S & Platzgummer, S 2012, The Impact of Brand Consensus on Board Reponse: Do homogeneous Brand Associations Benefit the Brand? in P Rita (ed.), Proceedings of the 41st EMAC Annual Conference . European Marketing Academy. EMAC, Brussels, Proceedings of the European Marketing Academy, The 41th EMAC Annual Conference 2012, Lisbon, Portugal, 22/05/2012.

The Impact of Brand Consensus on Board Reponse: Do homogeneous Brand Associations Benefit the Brand? / Koll, Oliver; von Wallpach, Sylvia; Platzgummer, Sophia.
Proceedings of the 41st EMAC Annual Conference . ed. / Paulo Rita. Brussels: European Marketing Academy. EMAC, 2012. (Proceedings of the European Marketing Academy).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The Impact of Brand Consensus on Board Reponse

T2 - The 41th EMAC Annual Conference 2012

AU - Koll, Oliver

AU - von Wallpach, Sylvia

AU - Platzgummer, Sophia

N1 - Conference code: 41

PY - 2012

Y1 - 2012

M3 - Article in proceedings

SN - 9789897320040

T3 - Proceedings of the European Marketing Academy

BT - Proceedings of the 41st EMAC Annual Conference

A2 - Rita, Paulo

PB - European Marketing Academy. EMAC

CY - Brussels

Y2 - 22 May 2012 through 25 May 2012

ER -