The Imaginative Powers of the Users´Mind: From Visual Communication to Visual Interaction

Janni Nielsen

The Imaginative Powers of the Users´Mind: From Visual Communication to Visual Interaction

Janni Nielsen

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Abstract

The paper presents different theoretical perspectives on visual communication all of which point towards design of IT-media. The authors represented come from communication studies, film and media analysis and architecture, but they all aim to contribute to a theoretical framework of digital design. The intention of the paper is to discuss the different theoretical perspectives and see how far they may take us towards - and to which extent it will be possible to contribute to - an interdisciplinary theoretical framework for design of interactive interfaces. The interface is visual and designed to communicate, but it is interaction that distinguishes digital interfaces from the more traditional media. It is argued that without the imaginative power of the user’s mind, visual communication will not open for interaction. Hence, it is necessary to integrate a psychological theory into the interdisciplinary theoretical framework.

Original language	English
Place of Publication	Frederiksberg
Publisher	Department of Informatics INF, Copenhagen Business School
Number of pages	13
Publication status	Published - 2002

Series	Working Paper / Institut for Informatik. Handelshøjskolen i København
Number	2002-14
ISSN	1399-1779

Keywords

Interface
Design
Psychology
Film and media
Architecture

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abstract = "The paper presents different theoretical perspectives on visual communication all of which point towards design of IT-media. The authors represented come from communication studies, film and media analysis and architecture, but they all aim to contribute to a theoretical framework of digital design. The intention of the paper is to discuss the different theoretical perspectives and see how far they may take us towards - and to which extent it will be possible to contribute to - an interdisciplinary theoretical framework for design of interactive interfaces. The interface is visual and designed to communicate, but it is interaction that distinguishes digital interfaces from the more traditional media. It is argued that without the imaginative power of the user{\textquoteright}s mind, visual communication will not open for interaction. Hence, it is necessary to integrate a psychological theory into the interdisciplinary theoretical framework. ",

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AB - The paper presents different theoretical perspectives on visual communication all of which point towards design of IT-media. The authors represented come from communication studies, film and media analysis and architecture, but they all aim to contribute to a theoretical framework of digital design. The intention of the paper is to discuss the different theoretical perspectives and see how far they may take us towards - and to which extent it will be possible to contribute to - an interdisciplinary theoretical framework for design of interactive interfaces. The interface is visual and designed to communicate, but it is interaction that distinguishes digital interfaces from the more traditional media. It is argued that without the imaginative power of the user’s mind, visual communication will not open for interaction. Hence, it is necessary to integrate a psychological theory into the interdisciplinary theoretical framework.

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KW - Design

KW - Psychology

KW - Film and media

KW - Architecture

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