The History of Nation Branding and Nation Branding as History

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationNation Branding in Modern History
EditorsCarolin Viktorin, Jessica C. E. Gienow-Hecht, Annika Estner, Marcel K. Will
Place of PublicationNew York
PublisherBerghahn Books
Publication date2018
Pages243-254
Chapter11
ISBN (Print)9781785339233
ISBN (Electronic)9781785339240
Publication statusPublished - 2018

Cite this

Mordhorst, M. (2018). The History of Nation Branding and Nation Branding as History. In C. Viktorin, J. C. E. Gienow-Hecht, A. Estner, & M. K. Will (Eds.), Nation Branding in Modern History (pp. 243-254). Berghahn Books.