TY - JOUR
T1 - The Halo Model of Origin Images
T2 - Conceptualisation and Initial Empirical Test
AU - Josiassen, Alexander
AU - Lukas, Bryan A.
AU - Whitwell, Gregory J.
AU - Assaf, A. George
PY - 2013/7
Y1 - 2013/7
N2 - National origin has gained importance as a marketing tool for practitioners to sell their goods and services. However, because origin-image research has been troubled by several fundamental limitations, academia has become sceptical of the current status and strategic implications of the concept. The aim of this paper was threefold, namely, to provide a state-of-the-art review of origin-image research in marketing, develop and empirically test a new origin-image model and, present the implications of the study.
AB - National origin has gained importance as a marketing tool for practitioners to sell their goods and services. However, because origin-image research has been troubled by several fundamental limitations, academia has become sceptical of the current status and strategic implications of the concept. The aim of this paper was threefold, namely, to provide a state-of-the-art review of origin-image research in marketing, develop and empirically test a new origin-image model and, present the implications of the study.
U2 - 10.1002/cb.1405
DO - 10.1002/cb.1405
M3 - Journal article
SN - 1472-0817
VL - 12
SP - 253
EP - 266
JO - Journal of Consumer Behaviour
JF - Journal of Consumer Behaviour
IS - 4
ER -