The Glocalization of Responsible Investment

Contextualization Work in France and Québec

Jean-Pascal Gond, Eva Boxenbaum

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

This study investigates the institutional work that underlies the diffusion of responsible investment (RI) and enhances its adaptation to local settings. Building on institutional theory and actor–network theory, we advance the concept of contextualization work to describe the institutional work that sustains RI glocalization. Empirical data from two case studies highlight how entrepreneurial actors imported the notion of RI from the US to France and Québec. Our findings uncover three types of contextualization work—filtering, repurposing, and coupling—that sustain RI glocalization, and show how actors employed them in both settings to overcome the lack of technical, cultural, or political fit between the imported practice and their local context. Our results explain how divergent glocalized versions of RI are developed and adapted through contextualization work. Last, we discuss how our repertoire of contextualization work can account for local forms of a global concept and the uneven pattern of its diffusion.
Original languageEnglish
JournalJournal of Business Ethics
Volume115
Issue number4
Pages (from-to)707-721
ISSN0167-4544
DOIs
Publication statusPublished - Jul 2013

Cite this

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title = "The Glocalization of Responsible Investment: Contextualization Work in France and Qu{\'e}bec",
abstract = "This study investigates the institutional work that underlies the diffusion of responsible investment (RI) and enhances its adaptation to local settings. Building on institutional theory and actor–network theory, we advance the concept of contextualization work to describe the institutional work that sustains RI glocalization. Empirical data from two case studies highlight how entrepreneurial actors imported the notion of RI from the US to France and Qu{\'e}bec. Our findings uncover three types of contextualization work—filtering, repurposing, and coupling—that sustain RI glocalization, and show how actors employed them in both settings to overcome the lack of technical, cultural, or political fit between the imported practice and their local context. Our results explain how divergent glocalized versions of RI are developed and adapted through contextualization work. Last, we discuss how our repertoire of contextualization work can account for local forms of a global concept and the uneven pattern of its diffusion.",
keywords = "Contextualization work, Diffusion, Glocalization, Institutional work, Responsible investment",
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The Glocalization of Responsible Investment : Contextualization Work in France and Québec. / Gond, Jean-Pascal ; Boxenbaum, Eva.

In: Journal of Business Ethics, Vol. 115, No. 4, 07.2013, p. 707-721.

Research output: Contribution to journalJournal articleResearchpeer-review

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T2 - Contextualization Work in France and Québec

AU - Gond, Jean-Pascal

AU - Boxenbaum, Eva

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AB - This study investigates the institutional work that underlies the diffusion of responsible investment (RI) and enhances its adaptation to local settings. Building on institutional theory and actor–network theory, we advance the concept of contextualization work to describe the institutional work that sustains RI glocalization. Empirical data from two case studies highlight how entrepreneurial actors imported the notion of RI from the US to France and Québec. Our findings uncover three types of contextualization work—filtering, repurposing, and coupling—that sustain RI glocalization, and show how actors employed them in both settings to overcome the lack of technical, cultural, or political fit between the imported practice and their local context. Our results explain how divergent glocalized versions of RI are developed and adapted through contextualization work. Last, we discuss how our repertoire of contextualization work can account for local forms of a global concept and the uneven pattern of its diffusion.

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