The Generative Archetypes of Idea Work

Michel Avital, Wietske van Osch

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    Anyone who engages with ideas in the context of everyday work is engaged in idea work. Building on Jung’s psychological theory of types, we theorize about the fundamental processes underlying one’s generative capacity, and in turn, one’s ability to generate ideas and engage effectively in idea work. Moreover, we provide further insights regarding creativity and innovation in everyday work practices as well as discuss considerations for the design of environments and tools that are conducive to idea work.
    Original languageEnglish
    Title of host publicationOrganizational Generativity : The Appreciative Inquiry Summit and a Scholarship of Transformation
    EditorsDavid L. Cooperrider, Danielle P. Zandee, Lindsey N. Godwin, Michel Avital, Brodie Boland
    Place of PublicationBingley
    PublisherEmerald Group Publishing
    Publication date2013
    ISBN (Print)9781848554887
    ISBN (Electronic)9781781903308
    Publication statusPublished - 2013
    SeriesAdvances in Appreciative Inquiry

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