The Four Incremental Steps Toward Advanced Mobile Service Adoption: Exploring mobile device user adoption patterns and market segmentation

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@article{633534e0240511dc9d0d000ea68e967b,

title = "The Four Incremental Steps Toward Advanced Mobile Service Adoption: Exploring mobile device user adoption patterns and market segmentation",

keywords = "Oplevelses{\o}konomi, Markedssegmentering, Mobiltelefoner, Mobiltjenester",

author = "Constantiou, \{Ioanna D.\} and Jan Damsgaard and Lars Knutsen",

year = "2007",

doi = "10.1145/1247001.1247005",

language = "English",

volume = "50",

pages = "51--55",

journal = "Communications of the ACM",

issn = "0001-0782",

publisher = "Association for Computing Machinery",

number = "6",

}

TY - JOUR

T1 - The Four Incremental Steps Toward Advanced Mobile Service Adoption

T2 - Exploring mobile device user adoption patterns and market segmentation

AU - Constantiou, Ioanna D.

AU - Damsgaard, Jan

AU - Knutsen, Lars

PY - 2007

Y1 - 2007

KW - Oplevelsesøkonomi

KW - Markedssegmentering

KW - Mobiltelefoner

KW - Mobiltjenester

U2 - 10.1145/1247001.1247005

DO - 10.1145/1247001.1247005

M3 - Journal article

SN - 0001-0782

VL - 50

SP - 51

EP - 55

JO - Communications of the ACM

JF - Communications of the ACM

IS - 6

ER -