The Four Incremental Steps Toward Advanced Mobile Service Adoption

Exploring mobile device user adoption patterns and market segmentation

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalCommunications of the ACM
    Volume50
    Issue number6
    Pages (from-to)51-55
    Number of pages5
    ISSN0001-0782
    DOIs
    Publication statusPublished - 2007

    Cite this

    @article{633534e0240511dc9d0d000ea68e967b,
    title = "The Four Incremental Steps Toward Advanced Mobile Service Adoption: Exploring mobile device user adoption patterns and market segmentation",
    keywords = "Oplevelses{\o}konomi, Markedssegmentering, Mobiltelefoner, Mobiltjenester",
    author = "Constantiou, {Ioanna D.} and Jan Damsgaard and Lars Knutsen",
    year = "2007",
    doi = "10.1145/1247001.1247005",
    language = "English",
    volume = "50",
    pages = "51--55",
    journal = "Communications of the A C M",
    issn = "0001-0782",
    publisher = "Association for Computing Machinery",
    number = "6",

    }

    The Four Incremental Steps Toward Advanced Mobile Service Adoption : Exploring mobile device user adoption patterns and market segmentation. / Constantiou, Ioanna D.; Damsgaard, Jan; Knutsen, Lars.

    In: Communications of the ACM, Vol. 50, No. 6, 2007, p. 51-55.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - The Four Incremental Steps Toward Advanced Mobile Service Adoption

    T2 - Exploring mobile device user adoption patterns and market segmentation

    AU - Constantiou, Ioanna D.

    AU - Damsgaard, Jan

    AU - Knutsen, Lars

    PY - 2007

    Y1 - 2007

    KW - Oplevelsesøkonomi

    KW - Markedssegmentering

    KW - Mobiltelefoner

    KW - Mobiltjenester

    U2 - 10.1145/1247001.1247005

    DO - 10.1145/1247001.1247005

    M3 - Journal article

    VL - 50

    SP - 51

    EP - 55

    JO - Communications of the A C M

    JF - Communications of the A C M

    SN - 0001-0782

    IS - 6

    ER -