The Four Incremental Steps Toward Advanced Mobile Service Adoption: Exploring mobile device user adoption patterns and market segmentation

    Research output: Contribution to journalJournal articleResearchpeer-review

    LanguageEnglish
    JournalCommunications of the ACM
    Volume50
    Issue number6
    Pages51-55
    Number of pages5
    ISSN0001-0782
    DOIs
    StatePublished - 2007

    Keywords

      Cite this

      @article{633534e0240511dc9d0d000ea68e967b,
      title = "The Four Incremental Steps Toward Advanced Mobile Service Adoption: Exploring mobile device user adoption patterns and market segmentation",
      keywords = "Oplevelses{\o}konomi, Markedssegmentering, Mobiltelefoner, Mobiltjenester",
      author = "Constantiou, {Ioanna D.} and Jan Damsgaard and Lars Knutsen",
      year = "2007",
      doi = "10.1145/1247001.1247005",
      language = "English",
      volume = "50",
      pages = "51--55",
      journal = "Communications of the A C M",
      issn = "0001-0782",
      publisher = "Association for Computing Machinery",
      number = "6",

      }

      The Four Incremental Steps Toward Advanced Mobile Service Adoption : Exploring mobile device user adoption patterns and market segmentation. / Constantiou, Ioanna D.; Damsgaard, Jan; Knutsen, Lars.

      In: Communications of the ACM, Vol. 50, No. 6, 2007, p. 51-55.

      Research output: Contribution to journalJournal articleResearchpeer-review

      TY - JOUR

      T1 - The Four Incremental Steps Toward Advanced Mobile Service Adoption

      T2 - Communications of the A C M

      AU - Constantiou,Ioanna D.

      AU - Damsgaard,Jan

      AU - Knutsen,Lars

      PY - 2007

      Y1 - 2007

      KW - Oplevelsesøkonomi

      KW - Markedssegmentering

      KW - Mobiltelefoner

      KW - Mobiltjenester

      U2 - 10.1145/1247001.1247005

      DO - 10.1145/1247001.1247005

      M3 - Journal article

      VL - 50

      SP - 51

      EP - 55

      JO - Communications of the A C M

      JF - Communications of the A C M

      SN - 0001-0782

      IS - 6

      ER -