The Four Incremental Steps Toward Advanced Mobile Service Adoption: Exploring mobile device user adoption patterns and market segmentation

    Research output: Contribution to journalJournal articlepeer-review

    Original languageEnglish
    JournalCommunications of the ACM
    Volume50
    Issue number6
    Pages (from-to)51-55
    Number of pages5
    ISSN0001-0782
    DOIs
    Publication statusPublished - 2007

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