The Formation of Usage Intention of Electric Cars: A Comparative Study of Denmark, Belgium, and Italy

Camilla Barbarossa, Patrick de Pelsmacker, Suzanne C. Beckmann, Ingrid Moons, Wencke Gwozdz

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review


In this chapter we propose a model in which green self-identity (GSI) is an antecedent of both environmental concern (EC) and moral obligation (MO), which in turn influence the attitude towards electric cars (ATT). GSI is also assumed to have a direct effect on ATT. The attitude towards the electric car then determines the intention to adopt it. The model is empirically tested in three culturally different European countries: Denmark, Belgium and Italy. Results show that the three countries differ in the way they develop positive attitudes and intentions towards the electric car on the basis of their green self-identity. In Denmark, GSI strongly and directly leads to positive attitudes. In Belgium, ATT is mainly formed through the development of a strong EC. In Italy, MO plays a dominant role in the development of positive attitudes. We suggest explanations using Hofstede's values framework.
Original languageEnglish
Title of host publicationAnalyzing the Cultural Diversity of Consumers in the Global Marketplace
EditorsJuan Miguel Alcántara-Pilar, Salvador del Barrio-García, Esmeralda Crespo-Almendros, Lucia Porcu
Number of pages20
Place of PublicationHershey, PA
PublisherIdea Group Publishing
Publication date2015
ISBN (Print)9781466682627, 1466682620
ISBN (Electronic)9781466682634
Publication statusPublished - 2015

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