The Formation of Brand Reputation: A Stakeholder Perspective

Sylvia von Wallpach; Oliver Koll

The Formation of Brand Reputation: A Stakeholder Perspective

Sylvia von Wallpach
, Oliver Koll

University of Innsbruck

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Proceedings of the Thought Leaders International Conference on Brand Management : Birmingham Business School. 24-25th April 2007
Place of Publication	Birmingham
Publisher	University of Birmingham Press
Publication date	2007
Chapter	7.1
Publication status	Published - 2007
Externally published	Yes
Event	The 3rd Thought Leaders International Conference on Brand Management 2007 - Birmingham Business School, Birmingham, United Kingdom Duration: 24 Apr 2007 → 25 Apr 2007 Conference number: 3 http://www.bcu.ac.uk/bcbs

Conference

Conference	The 3rd Thought Leaders International Conference on Brand Management 2007
Number	3
Location	Birmingham Business School
Country/Territory	United Kingdom
City	Birmingham
Period	24/04/2007 → 25/04/2007
Internet address	http://www.bcu.ac.uk/bcbs

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Persistent link

Cite this

@inproceedings{bc8931db52e54da7833a022d828cdef6,

title = "The Formation of Brand Reputation: A Stakeholder Perspective",

author = "\{von Wallpach\}, Sylvia and Oliver Koll",

year = "2007",

language = "English",

booktitle = "Proceedings of the Thought Leaders International Conference on Brand Management",

publisher = "University of Birmingham Press",

address = "United Kingdom",

note = "The 3rd Thought Leaders International Conference on Brand Management 2007 ; Conference date: 24-04-2007 Through 25-04-2007",

url = "http://www.bcu.ac.uk/bcbs",

}

von Wallpach, S & Koll, O 2007, The Formation of Brand Reputation: A Stakeholder Perspective. in Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . University of Birmingham Press, Birmingham, The 3rd Thought Leaders International Conference on Brand Management 2007, Birmingham, United Kingdom, 24/04/2007.

The Formation of Brand Reputation: A Stakeholder Perspective. / von Wallpach, Sylvia; Koll, Oliver.
Proceedings of the Thought Leaders International Conference on Brand Management: Birmingham Business School. 24-25th April 2007 . Birmingham: University of Birmingham Press, 2007.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The Formation of Brand Reputation

T2 - The 3rd Thought Leaders International Conference on Brand Management 2007

AU - von Wallpach, Sylvia

AU - Koll, Oliver

N1 - Conference code: 3

PY - 2007

Y1 - 2007

M3 - Article in proceedings

BT - Proceedings of the Thought Leaders International Conference on Brand Management

PB - University of Birmingham Press

CY - Birmingham

Y2 - 24 April 2007 through 25 April 2007

ER -