The Fit between Purchase Situations and B2B E-Marketplaces and its Impact on Relationship Success

Evi Hartmann, Thomas Ritter, Hans Georg Gemünden

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalJournal of Customer Behavior
    Issue number1
    Pages (from-to)395-414
    Number of pages20
    ISSN1475-3928
    Publication statusPublished - 2002

    Cite this

    @article{2940b850c02211db9769000ea68e967b,
    title = "The Fit between Purchase Situations and B2B E-Marketplaces and its Impact on Relationship Success",
    keywords = "Indk{\o}b, Relationsmarkedsf{\o}ring, Elektroniske markedspladser, B2B-elektronisk handel",
    author = "Evi Hartmann and Thomas Ritter and Gem{\"u}nden, {Hans Georg}",
    note = "Opstilling: 658.850 har L{\o}be nr.: 031628",
    year = "2002",
    language = "English",
    pages = "395--414",
    journal = "Journal of Customer Behavior",
    issn = "1475-3928",
    publisher = "Westburn Publishers Ltd.",
    number = "1",

    }

    The Fit between Purchase Situations and B2B E-Marketplaces and its Impact on Relationship Success. / Hartmann, Evi; Ritter, Thomas; Gemünden, Hans Georg.

    In: Journal of Customer Behavior, No. 1, 2002, p. 395-414.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - The Fit between Purchase Situations and B2B E-Marketplaces and its Impact on Relationship Success

    AU - Hartmann, Evi

    AU - Ritter, Thomas

    AU - Gemünden, Hans Georg

    N1 - Opstilling: 658.850 har Løbe nr.: 031628

    PY - 2002

    Y1 - 2002

    KW - Indkøb

    KW - Relationsmarkedsføring

    KW - Elektroniske markedspladser

    KW - B2B-elektronisk handel

    M3 - Journal article

    SP - 395

    EP - 414

    JO - Journal of Customer Behavior

    JF - Journal of Customer Behavior

    SN - 1475-3928

    IS - 1

    ER -