The Fit between Purchase Situations and B2B E-Marketplaces and its Impact on Relationship Success

Evi Hartmann, Thomas Ritter, Hans Georg Gemünden

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	Journal of Customer Behavior
Issue number	1
Pages (from-to)	395-414
Number of pages	20
ISSN	1475-3928
Publication status	Published - 2002

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title = "The Fit between Purchase Situations and B2B E-Marketplaces and its Impact on Relationship Success",

keywords = "Indk{\o}b, Relationsmarkedsf{\o}ring, Elektroniske markedspladser, B2B-elektronisk handel",

author = "Evi Hartmann and Thomas Ritter and Gem{\"u}nden, {Hans Georg}",

note = "Opstilling: 658.850 har L{\o}be nr.: 031628",

year = "2002",

language = "English",

pages = "395--414",

journal = "Journal of Customer Behavior",

issn = "1475-3928",

publisher = "Westburn Publishers",

number = "1",

}

TY - JOUR

T1 - The Fit between Purchase Situations and B2B E-Marketplaces and its Impact on Relationship Success

AU - Hartmann, Evi

AU - Ritter, Thomas

AU - Gemünden, Hans Georg

N1 - Opstilling: 658.850 har Løbe nr.: 031628

PY - 2002

Y1 - 2002

KW - Indkøb

KW - Relationsmarkedsføring

KW - Elektroniske markedspladser

KW - B2B-elektronisk handel

M3 - Journal article

SN - 1475-3928

SP - 395

EP - 414

JO - Journal of Customer Behavior

JF - Journal of Customer Behavior

IS - 1

ER -