A review of current strategy literature shows that the portfolio view seems to have become unfashionable. This article argues in favor of a revitalization of the portfolio view, and attempts to show that with a few changes, it can be used together with the modern theories of the firm and its strategy. At the same time it shows how a heterodox portfolio model may be used to control the competence development of firms situated in turbulent and complex settings.
|Journal||Market Economist’s Dialogue|
|Publication status||Published - Aug 1996|