Abstract
A review of current strategy literature shows that the portfolio view seems to have become unfashionable. This article argues in favor of a revitalization of the portfolio view, and attempts to show that with a few changes, it can be used together with the modern theories of the firm and its strategy. At the same time it shows how a heterodox portfolio model may be used to control the competence development of firms situated in turbulent and complex settings.
| Original language | English |
|---|---|
| Journal | Market Economist’s Dialogue |
| Pages (from-to) | 1-14 |
| Publication status | Published - Aug 1996 |