The Evolution of a Sharing Platform into a Sustainable Business

Ioanna Constantiou, Ben Eaton, Virpi Kristiina Tuunainen

    Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


    A number of sharing economy start-ups have taken both digital and physical product markets by storm. These start-ups operate on two-sided platforms and enable sharing of physical products or services based on physical assets. Interestingly, they are subject to both the dynamics of the digital world (i.e., network effects), and the constraints of the physical world (i.e., issues of accountability when physical property is destroyed). We investigate how Airbnb, a sharing platform, evolve into a sustainable business with an in-depth case analysis based on data retrieved from a number of blogs providing information about Airbnb’s actions. Our analysis with insights from platform economics and
    information infrastructures depicts two phases in the evolution process: creating the user base and augmenting the platform. With the two complementary theoretical perspectives we can offer a deeper understanding of the evolution of sharing platforms into sustainable and competitive businesses.
    Original languageEnglish
    Title of host publicationProceedings of the 49th Hawaii International Conference on System Sciences (HICSS 2016)
    EditorsRalph H. Sprague, Tung X. Bui
    Number of pages10
    Place of PublicationLoa Alamitos, CA
    Publication date2016
    Article number7427343
    ISBN (Print)9781479983896
    ISBN (Electronic)9780769556703
    Publication statusPublished - 2016
    Event49th Annual Hawaii International Conference on System Sciences, HICSS 2016 - Kauai, Hawaii, United States
    Duration: 5 Jan 20168 Jan 2016
    Conference number: 49


    Conference49th Annual Hawaii International Conference on System Sciences, HICSS 2016
    Country/TerritoryUnited States
    CityKauai, Hawaii
    Internet address
    SeriesProceedings of the Annual Hawaii International Conference on System Sciences

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