The End?: How should Firms Deal with Affiliates in Crisis-ridden Countries?

Phillip Christopher Nell

The End? How should Firms Deal with Affiliates in Crisis-ridden Countries?

Phillip Christopher Nell

Department of Strategy and Innovation

Research output: Other contribution › Communication

Abstract

Imagine a country affiliate of a well-performing multinational: quite a big country, on a good development path, growing sales and stable profits, a promising future. And then: war, instable government, loss of territory, inflation, unclear and changing regulation, massive loss of purchasing power of your consumers. Sales and profits are plummeting fast and your employees are terrified. What now?

Original language	English
Publication date	7 Jan 2018
Publication status	Published - 7 Jan 2018

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