The End? How should Firms Deal with Affiliates in Crisis-ridden Countries?

Research output: Other contributionCommunication

Abstract

Imagine a country affiliate of a well-performing multinational: quite a big country, on a good development path, growing sales and stable profits, a promising future. And then: war, instable government, loss of territory, inflation, unclear and changing regulation, massive loss of purchasing power of your consumers. Sales and profits are plummeting fast and your employees are terrified. What now?
Original languageEnglish
Publication date7 Jan 2018
Publication statusPublished - 7 Jan 2018

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