The Emotional Impact of Pictures when Crowdfunding for Healthcare: An Experimental Study

Andreas Blicher; Rob Gleasure; Ioanna Constantiou; Jesper Clement

The Emotional Impact of Pictures when Crowdfunding for Healthcare: An Experimental Study

Andreas Blicher, Rob Gleasure, Ioanna Constantiou, Jesper Clement

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect donors’ decision to contribute to specific campaigns. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals vs. pictures of groups. We then conducted an online experiment and a laboratory experiment using physiological measures. The results from the experiments show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the laboratory experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

Original language	English
Title of host publication	Proceedings of the 43rd International Conference on Information Systems (ICIS) : Digitization for the Next Generation
Editors	Tilo Böhmann, Kai-Lung Hui, Viswanath Venkatesh
Number of pages	15
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2022
Article number	1603
Publication status	Published - 2022
Event	The 43rd International Conference on Information Systems: ICIS 2022: Digitization for the Next Generation - Copenhagen, Denmark Duration: 9 Dec 2022 → 14 Dec 2022 Conference number: 43 https://icis2022.aisconferences.org/

Conference

Conference	The 43rd International Conference on Information Systems: ICIS 2022
Number	43
Country/Territory	Denmark
City	Copenhagen
Period	09/12/2022 → 14/12/2022
Internet address	https://icis2022.aisconferences.org/

Keywords

Crowdfunding
Decision making
Cancer
Online experiment
Laboratory experiment
NeuroIS
GoFundMe

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

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Cite this

Blicher, A., Gleasure, R., Constantiou, I., & Clement, J. (2022). The Emotional Impact of Pictures when Crowdfunding for Healthcare: An Experimental Study. In T. Böhmann, K.-L. Hui, & V. Venkatesh (Eds.), Proceedings of the 43rd International Conference on Information Systems (ICIS): Digitization for the Next Generation Article 1603 Association for Information Systems. AIS Electronic Library (AISeL). https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1123&context=icis2022

Blicher, Andreas ; Gleasure, Rob ; Constantiou, Ioanna et al. / The Emotional Impact of Pictures when Crowdfunding for Healthcare : An Experimental Study. Proceedings of the 43rd International Conference on Information Systems (ICIS): Digitization for the Next Generation . editor / Tilo Böhmann ; Kai-Lung Hui ; Viswanath Venkatesh. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2022.

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title = "The Emotional Impact of Pictures when Crowdfunding for Healthcare: An Experimental Study",

abstract = "This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect donors{\textquoteright} decision to contribute to specific campaigns. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals vs. pictures of groups. We then conducted an online experiment and a laboratory experiment using physiological measures. The results from the experiments show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the laboratory experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.",

keywords = "Crowdfunding, Decision making, Cancer, Online experiment, Laboratory experiment, NeuroIS, GoFundMe, Crowdfunding, Decision making, Cancer, Online experiment, Laboratory experiment, NeuroIS, GoFundMe",

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booktitle = "Proceedings of the 43rd International Conference on Information Systems (ICIS)",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "The 43rd International Conference on Information Systems: ICIS 2022 : Digitization for the Next Generation, ICIS 2022 ; Conference date: 09-12-2022 Through 14-12-2022",

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Blicher, A , Gleasure, R , Constantiou, I & Clement, J 2022, The Emotional Impact of Pictures when Crowdfunding for Healthcare: An Experimental Study. in T Böhmann, K-L Hui & V Venkatesh (eds), Proceedings of the 43rd International Conference on Information Systems (ICIS): Digitization for the Next Generation ., 1603, Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA , The 43rd International Conference on Information Systems: ICIS 2022, Copenhagen, Denmark, 09/12/2022. <https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1123&context=icis2022>

The Emotional Impact of Pictures when Crowdfunding for Healthcare: An Experimental Study. / Blicher, Andreas ; Gleasure, Rob ; Constantiou, Ioanna et al.
Proceedings of the 43rd International Conference on Information Systems (ICIS): Digitization for the Next Generation . ed. / Tilo Böhmann; Kai-Lung Hui; Viswanath Venkatesh. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2022. 1603.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The Emotional Impact of Pictures when Crowdfunding for Healthcare

T2 - The 43rd International Conference on Information Systems: ICIS 2022

AU - Blicher, Andreas

AU - Gleasure, Rob

AU - Constantiou, Ioanna

AU - Clement, Jesper

N1 - Conference code: 43

PY - 2022

Y1 - 2022

N2 - This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect donors’ decision to contribute to specific campaigns. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals vs. pictures of groups. We then conducted an online experiment and a laboratory experiment using physiological measures. The results from the experiments show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the laboratory experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

AB - This study investigates how visual stimuli influence cancer-related charitable online giving. Particularly, the study investigates how different types of crowdfunding campaign pictures affect donors’ decision to contribute to specific campaigns. We gathered crowdfunding campaigns from GoFundMe and divided them according to the main picture used in each campaign, i.e., cancer-related pictures vs. non-cancer-related pictures and pictures of individuals vs. pictures of groups. We then conducted an online experiment and a laboratory experiment using physiological measures. The results from the experiments show that cancer-related pictures receive more money and more immediate attention and arousal than non-cancer-related pictures. Furthermore, group pictures receive more money and more total attention than individual pictures. The physiological measures from the laboratory experiment provide valuable knowledge about the underlying emotional mechanisms involved in the donation process.

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KW - Decision making

KW - Cancer

KW - Online experiment

KW - Laboratory experiment

KW - NeuroIS

KW - GoFundMe

KW - Crowdfunding

KW - Decision making

KW - Cancer

KW - Online experiment

KW - Laboratory experiment

KW - NeuroIS

KW - GoFundMe

M3 - Article in proceedings

BT - Proceedings of the 43rd International Conference on Information Systems (ICIS)

A2 - Böhmann, Tilo

A2 - Hui, Kai-Lung

A2 - Venkatesh, Viswanath

PB - Association for Information Systems. AIS Electronic Library (AISeL)

CY - Atlanta, GA

Y2 - 9 December 2022 through 14 December 2022

ER -

Blicher A , Gleasure R , Constantiou I , Clement J. The Emotional Impact of Pictures when Crowdfunding for Healthcare: An Experimental Study. In Böhmann T, Hui KL, Venkatesh V, editors, Proceedings of the 43rd International Conference on Information Systems (ICIS): Digitization for the Next Generation . Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL). 2022. 1603