Abstract
Despite efforts to implement sustainable practices, customer resistance and accusations of greenwashing pose significant challenges, which are compounded by the abstract nature of climate change making it difficult for people to comprehend its urgency and immediate impact. This study investigates how emotional responses to climate change influence travelers' pro-environmental behaviors. We examined the interaction effects of different types of travel on customers' negative affect states evoked by climate change issues and their behavioral intentions. Furthermore, we found the mediating role of the anticipated warm-glow in explaining why customers are inclined toward sustainable options, but not moral obligation. Five experiments provide deeper insights into why customers are drawn to sustainable options as a response to their emotional states. The findings highlight that emotional rewards play a significant role in customers' sustainable choices, emphasizing emotional factors as key predictors of climate action.
| Original language | English |
|---|---|
| Article number | 104290 |
| Journal | International Journal of Hospitality Management |
| Volume | 131 |
| Number of pages | 15 |
| ISSN | 0278-4319 |
| DOIs | |
| Publication status | Published - Oct 2025 |
| Externally published | Yes |
Bibliographical note
Published online: 29 May 2025.Keywords
- Climate Change
- Affects
- Emotions
- Anticipated warm-glow
- Emotional reward
- Sustainable luxury hospitality
