Abstract
The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.
| Original language | English |
|---|---|
| Journal | Advances in Consumer Research |
| Volume | 43 |
| Pages (from-to) | 656-657 |
| Number of pages | 2 |
| ISSN | 0098-9258 |
| Publication status | Published - 2015 |
| Event | 46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, United States Duration: 1 Oct 2015 → 4 Oct 2015 Conference number: 46 http://www.acrweb.org |
Conference
| Conference | 46th Annual Conference of the Association for Consumer Research. ACR 2015 |
|---|---|
| Number | 46 |
| Location | Hilton New Orleans Riverside |
| Country/Territory | United States |
| City | New Orleans |
| Period | 01/10/2015 → 04/10/2015 |
| Internet address |