The Embodied Simulation of Verticality

Massimiliano Ostinelli, David Luna, Torsten Ringberg

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Abstract

The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.
Original languageEnglish
JournalAdvances in Consumer Research
Volume43
Pages (from-to)656-657
Number of pages2
ISSN0098-9258
Publication statusPublished - 2015
Event46th Annual Conference of the Association for Consumer Research. ACR 2015 - Hilton New Orleans Riverside, New Orleans, United States
Duration: 1 Oct 20154 Oct 2015
Conference number: 46
http://www.acrweb.org

Conference

Conference46th Annual Conference of the Association for Consumer Research. ACR 2015
Number46
LocationHilton New Orleans Riverside
CountryUnited States
CityNew Orleans
Period01/10/201504/10/2015
Internet address

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