The Embodied Simulation of Verticality

Massimiliano Ostinelli, David Luna, Torsten Ringberg

Research output: Contribution to journalConference abstract in journalResearchpeer-review

Abstract

The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.
The existing literature suggests that metaphorical effects are mediated by semantic priming and embodied simulation is not necessary for these effects to occur. We qualify this prediction by showing that embodied simulation is necessary for dynamic metaphorical effects (i.e., moving down)and activates regulatory goals that increase preferences for status consumption.
LanguageEnglish
JournalAdvances in Consumer Research
Volume43
Pages656-657
Number of pages2
ISSN0098-9258
StatePublished - 2015

Cite this

Ostinelli, Massimiliano ; Luna, David ; Ringberg, Torsten. / The Embodied Simulation of Verticality. In: Advances in Consumer Research. 2015 ; Vol. 43. pp. 656-657
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Ostinelli, M, Luna, D & Ringberg, T 2015, 'The Embodied Simulation of Verticality' Advances in Consumer Research, vol. 43, pp. 656-657.

The Embodied Simulation of Verticality. / Ostinelli, Massimiliano; Luna, David; Ringberg, Torsten.

In: Advances in Consumer Research, Vol. 43, 2015, p. 656-657.

Research output: Contribution to journalConference abstract in journalResearchpeer-review

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