The Effects of Unsuccessful VMI on Customer Attractiveness

Chris Ellegaard, Per Vagn Freytag

Research output: Contribution to conferencePaperResearchpeer-review

101 Downloads (Pure)
Original languageEnglish
Publication date2010
Number of pages18
Publication statusPublished - 2010
EventThe International IPSERA Workshop on Customer Attractiveness, Customer Satisfaction and Customer Value - Twente, Netherlands
Duration: 25 Nov 201026 Nov 2010

Conference

ConferenceThe International IPSERA Workshop on Customer Attractiveness, Customer Satisfaction and Customer Value
CountryNetherlands
CityTwente
Period25/11/201026/11/2010

Cite this

Ellegaard, C., & Freytag, P. V. (2010). The Effects of Unsuccessful VMI on Customer Attractiveness. Paper presented at The International IPSERA Workshop on Customer Attractiveness, Customer Satisfaction and Customer Value, Twente, Netherlands.