The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures

Flemming Hansen, Jørgen Kai Olsen, Steen Lundsteen

Research output: Contribution to journalJournal articlepeer-review

Original languageEnglish
JournalInternational Journal of Advertising
Volume25
Issue number4
Pages (from-to)431-446
ISSN0265-0487
Publication statusPublished - 2006

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