Original language | English |
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Journal | International Journal of Advertising |
Volume | 25 |
Issue number | 4 |
Pages (from-to) | 431-446 |
ISSN | 0265-0487 |
Publication status | Published - 2006 |
The effects of print vs TV advertising, documented using short-term advertising strength (STAS) measures
Flemming Hansen, Jørgen Kai Olsen, Steen Lundsteen
Research output: Contribution to journal › Journal article › Research › peer-review