The Effects of Mindfulness Meditation on Fake News Credibility

Leticia Vedolin Sebastião, Cristiane Pizzutti

Research output: Chapter in Book/Report/Conference proceedingConference abstract in proceedingsResearchpeer-review


The fake news phenomenon has been affecting politics, public figures and businesses, and consumers’ inability to differentiate true and false information plays a role in spreading this type of news. In the present research, we propose that mindfulness and meditation could be a tool for consumers to develop their attention in order to better detect if news are fake. In an attempt to test our hypotheses, we conducted two studies, one correlational and one experimental. On the first study we demonstrate that those who practice meditation on a regular basis tend to be less susceptible to believe in fake news. We also found a correlation between dispositional mindfulness and skepticism. Our second study shows, through eye tracking tools, that a six-minute meditation induction affects consumers’ attention and effort while reading fake news, but does not lead to less credibility in fake news.
Original languageEnglish
Title of host publicationProceedings of the EMAC 2020 Regional Conference
Number of pages1
Place of PublicationBrussels
PublisherEuropean Marketing Academy. EMAC
Publication date2020
Publication statusPublished - 2020
Event2020 EMAC Regional Conference (Online) - Online (Faculty of Economics & Business, University of Zagreb)
Duration: 16 Sept 202019 Sept 2020
Conference number: 48


Conference2020 EMAC Regional Conference (Online)
LocationOnline (Faculty of Economics & Business, University of Zagreb)
Internet address
SeriesProceedings of the European Marketing Academy


  • Fake news
  • Meditation
  • Mindfulness

Cite this