The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationThe Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
EditorsSusanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Number of pages7
Place of PublicationFrederiksberg
PublisherDepartment of Marketing. CBS
Publication date2010
ISBN (Print)9788792569011
Publication statusPublished - 2010

Cite this

Grønholdt, L. (2010). The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach. In S. C. Beckmann, T. Ringberg, & T. Ritter (Eds.), The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference Frederiksberg: Department of Marketing. CBS.
Grønholdt, Lars. / The Effectiveness of Radio Advertising : A Structural Equation Modelling Approach. The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . editor / Susanne C. Beckmann ; Torsten Ringberg ; Thomas Ritter. Frederiksberg : Department of Marketing. CBS, 2010.
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Grønholdt, L 2010, The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach. in SC Beckmann, T Ringberg & T Ritter (eds), The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . Department of Marketing. CBS, Frederiksberg.

The Effectiveness of Radio Advertising : A Structural Equation Modelling Approach. / Grønholdt, Lars.

The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . ed. / Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg : Department of Marketing. CBS, 2010.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - The Effectiveness of Radio Advertising

T2 - A Structural Equation Modelling Approach

AU - Grønholdt, Lars

PY - 2010

Y1 - 2010

M3 - Article in proceedings

SN - 9788792569011

BT - The Six Senses

A2 - Beckmann, Susanne C.

A2 - Ringberg, Torsten

A2 - Ritter, Thomas

PB - Department of Marketing. CBS

CY - Frederiksberg

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Grønholdt L. The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach. In Beckmann SC, Ringberg T, Ritter T, editors, The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . Frederiksberg: Department of Marketing. CBS. 2010