The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach

Lars Grønholdt

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	The Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
Editors	Susanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Number of pages	7
Place of Publication	Frederiksberg
Publisher	Department of Marketing. CBS
Publication date	2010
ISBN (Print)	9788792569011
Publication status	Published - 2010

Handle.net

@inproceedings{60be8a212e6a4342b68ecdd6abf6be98,

title = "The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach",

author = "Lars Gr{\o}nholdt",

year = "2010",

language = "English",

isbn = "9788792569011",

editor = "{ Beckmann}, {Susanne C.} and Ringberg, {Torsten } and Ritter, {Thomas }",

booktitle = "The Six Senses",

publisher = "Department of Marketing. CBS",

address = "Denmark",

}

The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach. / Grønholdt, Lars.
The Six Senses: The Essentials of Marketing - Conference Proceedings 39th EMAC Conference . ed. / Susanne C. Beckmann; Torsten Ringberg; Thomas Ritter. Frederiksberg: Department of Marketing. CBS, 2010.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review