The Effectiveness of Radio Advertising: A Structural Equation Modelling Approach

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationThe Six Senses : The Essentials of Marketing - Conference Proceedings 39th EMAC Conference
EditorsSusanne C. Beckmann, Torsten Ringberg, Thomas Ritter
Number of pages7
Place of PublicationFrederiksberg
PublisherDepartment of Marketing. CBS
Publication date2010
ISBN (Print)9788792569011
Publication statusPublished - 2010

Cite this