The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry

Anne Martensen; Lars Grønholdt

The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

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Original language	English
Title of host publication	Creating a Sustainable Future through Quality : October 12-14, 2015, Yonsei University, Seoul, Korea
Editors	Su Mi Dahlgaard-Park, Jens J. Dahlgaard
Number of pages	19
Place of Publication	Lund
Publisher	Lund University
Publication date	2015
ISBN (Print)	9789176230862
Publication status	Published - 2015
Event	18th QMOD-KSQM International Joint Conference: On Quality and Service Sciences (ICQSS 2015) - Yonesei University, Seoul, Korea, Republic of Duration: 12 Oct 2015 → 14 Oct 2015 Conference number: 18 http://18thqmod.ksqm.org/

Conference

Conference	18th QMOD-KSQM International Joint Conference
Number	18
Location	Yonesei University
Country/Territory	Korea, Republic of
City	Seoul
Period	12/10/2015 → 14/10/2015
Internet address	http://18thqmod.ksqm.org/

Bibliographical note

Winner of the Best Paper Award at the 18th QMOD-ICQSS International Conference on Quality and Service Science, 12-14 October 2015, Yonsei University, Seoul, Korea

Keywords

Word-of-Mouth
Emotions
Social norm
Behavioral attitude
Behavioral intention
Structural equation modeling

Access to Document

Martensen et al_QMOD-ICQSS 2015Final published version, 949 KBLicence: CC BY-NC-ND

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Cite this

@inproceedings{cbd615cb3e574c47a44618f969a05511,

title = "The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry",

keywords = "Word-of-Mouth, Emotions, Social norm, Behavioral attitude, Behavioral intention, Structural equation modeling",

author = "Anne Martensen and Lars Gr{\o}nholdt",

note = "Winner of the Best Paper Award at the 18th QMOD-ICQSS International Conference on Quality and Service Science, 12-14 October 2015, Yonsei University, Seoul, Korea; 18th QMOD-KSQM International Joint Conference ; Conference date: 12-10-2015 Through 14-10-2015",

year = "2015",

language = "English",

isbn = "9789176230862",

editor = "Dahlgaard-Park, {Su Mi} and {J. Dahlgaard}, Jens",

booktitle = "Creating a Sustainable Future through Quality",

publisher = "Lund University",

url = "http://18thqmod.ksqm.org/",

}

Martensen, A & Grønholdt, L 2015, The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry. in SM Dahlgaard-Park & J J. Dahlgaard (eds), Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. Lund University, Lund, 18th QMOD-KSQM International Joint Conference, Seoul, Korea, Republic of, 12/10/2015.

The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry. / Martensen, Anne; Grønholdt, Lars.
Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. ed. / Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund: Lund University, 2015.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The Effect of Received Word-of-Mouth on Consumer Emotions and Choice

T2 - 18th QMOD-KSQM International Joint Conference

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Conference code: 18

PY - 2015

Y1 - 2015

KW - Word-of-Mouth

KW - Emotions

KW - Social norm

KW - Behavioral attitude

KW - Behavioral intention

KW - Structural equation modeling

M3 - Article in proceedings

SN - 9789176230862

BT - Creating a Sustainable Future through Quality

A2 - Dahlgaard-Park, Su Mi

A2 - J. Dahlgaard, Jens

PB - Lund University

CY - Lund

Y2 - 12 October 2015 through 14 October 2015

ER -