The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry

Anne Martensen, Lars Grønholdt

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

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Original languageEnglish
Title of host publicationCreating a Sustainable Future through Quality : October 12-14, 2015, Yonsei University, Seoul, Korea
EditorsSu Mi Dahlgaard-Park, Jens J. Dahlgaard
Number of pages19
Place of PublicationLund
PublisherLund University
Publication date2015
ISBN (Print)9789176230862
Publication statusPublished - 2015
Event18th QMOD-KSQM International Joint Conference: On Quality and Service Sciences (ICQSS 2015) - Yonesei University, Seoul, Korea, Republic of
Duration: 12 Oct 201514 Oct 2015
Conference number: 18


Conference18th QMOD-KSQM International Joint Conference
LocationYonesei University
Country/TerritoryKorea, Republic of
Internet address

Bibliographical note

Winner of the Best Paper Award at the 18th QMOD-ICQSS International Conference on Quality and Service Science, 12-14 October 2015, Yonsei University, Seoul, Korea


  • Word-of-Mouth
  • Emotions
  • Social norm
  • Behavioral attitude
  • Behavioral intention
  • Structural equation modeling

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