The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationCreating a Sustainable Future through Quality : October 12-14, 2015, Yonsei University, Seoul, Korea
EditorsSu Mi Dahlgaard-Park, Jens J. Dahlgaard
Number of pages19
Place of PublicationLund
PublisherLund University
Publication date2015
ISBN (Print)9789176230862
Publication statusPublished - 2015
Event18th QMOD-KSQM International Joint Conference: On Quality and Service Sciences (ICQSS 2015) - Yonesei University, Seoul, Korea, Republic of
Duration: 12 Oct 201514 Oct 2015
Conference number: 18
http://18thqmod.ksqm.org/

Conference

Conference18th QMOD-KSQM International Joint Conference
Number18
LocationYonesei University
CountryKorea, Republic of
CitySeoul
Period12/10/201514/10/2015
Internet address

Bibliographical note

Winner of the Best Paper Award at the 18th QMOD-ICQSS International Conference on Quality and Service Science, 12-14 October 2015, Yonsei University, Seoul, Korea

Keywords

  • Word-of-Mouth
  • Emotions
  • Social norm
  • Behavioral attitude
  • Behavioral intention
  • Structural equation modeling

Cite this

Martensen, A., & Grønholdt, L. (2015). The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry. In S. M. Dahlgaard-Park, & J. J. Dahlgaard (Eds.), Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea Lund: Lund University.
Martensen, Anne ; Grønholdt, Lars. / The Effect of Received Word-of-Mouth on Consumer Emotions and Choice : Findings from a Service Industry. Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. editor / Su Mi Dahlgaard-Park ; Jens J. Dahlgaard. Lund : Lund University, 2015.
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keywords = "Word-of-Mouth, Emotions, Social norm, Behavioral attitude, Behavioral intention, Structural equation modeling",
author = "Anne Martensen and Lars Gr{\o}nholdt",
note = "Winner of the Best Paper Award at the 18th QMOD-ICQSS International Conference on Quality and Service Science, 12-14 October 2015, Yonsei University, Seoul, Korea",
year = "2015",
language = "English",
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editor = "Dahlgaard-Park, {Su Mi} and {J. Dahlgaard}, Jens",
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Martensen, A & Grønholdt, L 2015, The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry. in SM Dahlgaard-Park & J J. Dahlgaard (eds), Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. Lund University, Lund, Seoul, Korea, Republic of, 12/10/2015.

The Effect of Received Word-of-Mouth on Consumer Emotions and Choice : Findings from a Service Industry. / Martensen, Anne; Grønholdt, Lars.

Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. ed. / Su Mi Dahlgaard-Park; Jens J. Dahlgaard. Lund : Lund University, 2015.

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

TY - GEN

T1 - The Effect of Received Word-of-Mouth on Consumer Emotions and Choice

T2 - Findings from a Service Industry

AU - Martensen, Anne

AU - Grønholdt, Lars

N1 - Winner of the Best Paper Award at the 18th QMOD-ICQSS International Conference on Quality and Service Science, 12-14 October 2015, Yonsei University, Seoul, Korea

PY - 2015

Y1 - 2015

KW - Word-of-Mouth

KW - Emotions

KW - Social norm

KW - Behavioral attitude

KW - Behavioral intention

KW - Structural equation modeling

M3 - Article in proceedings

SN - 9789176230862

BT - Creating a Sustainable Future through Quality

A2 - Dahlgaard-Park, Su Mi

A2 - J. Dahlgaard, Jens

PB - Lund University

CY - Lund

ER -

Martensen A, Grønholdt L. The Effect of Received Word-of-Mouth on Consumer Emotions and Choice: Findings from a Service Industry. In Dahlgaard-Park SM, J. Dahlgaard J, editors, Creating a Sustainable Future through Quality: October 12-14, 2015, Yonsei University, Seoul, Korea. Lund: Lund University. 2015