The Effect of Creative Mindset on Consumer Information Processing

Xiaojing Yang; Torsten Ringberg; Huifang Mao; Laura Peracchio

The Effect of Creative Mindset on Consumer Information Processing

Xiaojing Yang, Torsten Ringberg, Huifang Mao, Laura Peracchio

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Original language	English
Title of host publication	Advances in Consumer Research
Editors	Ann L. McGill, Sharon Shavitt
Place of Publication	www
Publisher	Association for Consumer Research
Publication date	2009
Pages	720
ISBN (Print)	9780915552634, 9780915552634
Publication status	Published - 2009
Externally published	Yes
Event	36th Annual Conference of the Association for Consumer Research. ACR 2008 - San Francisco, United States Duration: 23 Oct 2008 → 26 Oct 2008 Conference number: 36

Conference

Conference	36th Annual Conference of the Association for Consumer Research. ACR 2008
Number	36
Country/Territory	United States
City	San Francisco
Period	23/10/2008 → 26/10/2008

Series	Advances in Consumer Research
Volume	36
ISSN	0098-9258

Access to Document

http://www.acrwebsite.org/volumes/v36/NAACR_v36_247.pdf

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Cite this

@inproceedings{8b5c77632b6740a386cd0e3d01b5cd80,

title = "The Effect of Creative Mindset on Consumer Information Processing",

author = "Xiaojing Yang and Torsten Ringberg and Huifang Mao and Laura Peracchio",

year = "2009",

language = "English",

isbn = "9780915552634",

series = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

pages = "720",

editor = "McGill, {Ann L.} and Sharon Shavitt",

booktitle = "Advances in Consumer Research",

address = "United States",

note = "36th Annual Conference of the Association for Consumer Research. ACR 2008 ; Conference date: 23-10-2008 Through 26-10-2008",

}

Yang, X, Ringberg, T, Mao, H & Peracchio, L 2009, The Effect of Creative Mindset on Consumer Information Processing. in AL McGill & S Shavitt (eds), Advances in Consumer Research. Association for Consumer Research, www, Advances in Consumer Research, vol. 36, pp. 720, 36th Annual Conference of the Association for Consumer Research. ACR 2008, San Francisco, California, United States, 23/10/2008. <http://www.acrwebsite.org/volumes/v36/NAACR_v36_247.pdf>

The Effect of Creative Mindset on Consumer Information Processing. / Yang, Xiaojing; Ringberg, Torsten; Mao, Huifang et al.
Advances in Consumer Research. ed. / Ann L. McGill; Sharon Shavitt. www: Association for Consumer Research, 2009. p. 720 (Advances in Consumer Research, Vol. 36).

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The Effect of Creative Mindset on Consumer Information Processing

AU - Yang, Xiaojing

AU - Ringberg, Torsten

AU - Mao, Huifang

AU - Peracchio, Laura

N1 - Conference code: 36

PY - 2009

Y1 - 2009

M3 - Article in proceedings

SN - 9780915552634

T3 - Advances in Consumer Research

SP - 720

BT - Advances in Consumer Research

A2 - McGill, Ann L.

A2 - Shavitt, Sharon

PB - Association for Consumer Research

CY - www

T2 - 36th Annual Conference of the Association for Consumer Research. ACR 2008

Y2 - 23 October 2008 through 26 October 2008

ER -