The Effect of Creative Mindset on Consumer Information Processing

Xiaojing Yang, Torsten Ringberg, Huifang Mao, Laura Peracchio

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review

Original languageEnglish
Title of host publicationAdvances in Consumer Research
EditorsAnn L. McGill, Sharon Shavitt
Place of Publicationwww
PublisherAssociation for Consumer Research
Publication date2009
Pages720
ISBN (Print)9780915552634, 9780915552634
Publication statusPublished - 2009
Externally publishedYes
Event36th Annual Conference of the Association for Consumer Research. ACR 2008 - San Francisco, United States
Duration: 23 Oct 200826 Oct 2008
Conference number: 36

Conference

Conference36th Annual Conference of the Association for Consumer Research. ACR 2008
Number36
CountryUnited States
CitySan Francisco
Period23/10/200826/10/2008
SeriesAdvances in Consumer Research
Volume36
ISSN0098-9258

Cite this

Yang, X., Ringberg, T., Mao, H., & Peracchio, L. (2009). The Effect of Creative Mindset on Consumer Information Processing. In A. L. McGill, & S. Shavitt (Eds.), Advances in Consumer Research (pp. 720). Association for Consumer Research. Advances in Consumer Research, Vol.. 36 http://www.acrwebsite.org/volumes/v36/NAACR_v36_247.pdf