Veränderungen durch die digitalen Wende

Translated title of the contribution: The Digital Turn

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


The article provides an impression of the impact of digitalization on society, politics and economics, and especially on communication and translation. A short recollection of some memories of the life in Western Germany and Denmark at the end of the last century is meant to emphasize the changes. Digitalization has quickly developed into a digital revolution. Regarding communication, focus is on the dominant position of the English language and the significant improvements of Machine Translation (MT) via Google Neural Machine Translation (GNMT). MT may change the translation profession from Human Translation (HT) into Post-editing. In the end of the article, advantages and disadvantages of digitalization are shortly discussed.
Translated title of the contributionThe Digital Turn
Original languageGerman
Title of host publicationPCTS Proceedings (Professional Communication & Translation Studies)
EditorsClaudia Mihali
Number of pages11
Place of PublicationTimișoara
PublisherPolitechnica University Press
Publication date2018
Publication statusPublished - 2018
Event10th International Conference on Professional Communication and Translation Studies - Politehnica University of Tmisoara, Timisoara, Romania
Duration: 30 Mar 201731 Mar 2017
Conference number: 10


Conference10th International Conference on Professional Communication and Translation Studies
LocationPolitehnica University of Tmisoara
Internet address
SeriesProfessional Communication and Translation Studies


  • Blessing or curse
  • Communication
  • Digital power
  • Digitalization
  • Machine translation

Cite this