The Development of an Operational Second Dimensional Value System

Flemming Hansen; Rolf Randrup; Regin Reinert

doi:10.1057/palgrave.jt.5740074

The Development of an Operational Second Dimensional Value System

Flemming Hansen, Rolf Randrup, Regin Reinert

Department of Marketing

Gallup/TNS

Research output: Contribution to journal › Journal article › Research › peer-review

Abstract

Sociologists, linguists and market researchers have studied values and lifestyles for decades. In the present paper, the authors look at the motivation behind their approaches and suggest the presence of a general communality for the solutions, which, in turn, made it possible to discern basic evaluation dimensions common for all of these. They further suggest a general two-dimensional solution and demonstrate how it compares with other systems and how it functions.

Original language	English
Journal	Journal of Targeting, Measurement and Analysis for Marketing
Volume	11
Issue number	2
Pages (from-to)	148-167
Number of pages	20
ISSN	0967-3237
DOIs	https://doi.org/10.1057/palgrave.jt.5740074
Publication status	Published - Sept 2002

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