The Development of an Operational Second Dimensional Value System

Flemming Hansen, Rolf Randrup, Regin Reinert

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

Sociologists, linguists and market researchers have studied values and lifestyles for decades. In the present paper, the authors look at the motivation behind their approaches and suggest the presence of a general communality for the solutions, which, in turn, made it possible to discern basic evaluation dimensions common for all of these. They further suggest a general two-dimensional solution and demonstrate how it compares with other systems and how it functions.
Original languageEnglish
JournalJournal of Targeting, Measurement and Analysis for Marketing
Volume11
Issue number2
Pages (from-to)148-167
Number of pages20
ISSN0967-3237
DOIs
Publication statusPublished - Sep 2002

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