Sociologists, linguists and market researchers have studied values and lifestyles for decades. In the present paper, the authors look at the motivation behind their approaches and suggest the presence of a general communality for the solutions, which, in turn, made it possible to discern basic evaluation dimensions common for all of these. They further suggest a general two-dimensional solution and demonstrate how it compares with other systems and how it functions.
|Journal||Journal of Targeting, Measurement and Analysis for Marketing|
|Number of pages||20|
|Publication status||Published - Sep 2002|