The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization

Ian Taplin, Jens Gammelgaard, Christoph Dörrenbächer, Mike Geppert

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationThe Global Brewery Industry : Markets, Strategies, and Rivalries
    EditorsJens Gammelgaard, Christoph Dörrenbächer
    Place of PublicationCheltenham
    PublisherEdward Elgar Publishing
    Publication date2013
    ISBN (Print)9781781006344
    ISBN (Electronic)9781781006351
    Publication statusPublished - 2013
    SeriesNew horizons in international business

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