The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization

Ian Taplin, Jens Gammelgaard, Christoph Dörrenbächer, Mike Geppert

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	The Global Brewery Industry : Markets, Strategies, and Rivalries
Editors	Jens Gammelgaard, Christoph Dörrenbächer
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2013
Pages	269-287
Chapter	10
ISBN (Print)	9781781006344
ISBN (Electronic)	9781781006351
Publication status	Published - 2013

Series	New horizons in international business

Handle.net

Taplin, Ian ; Gammelgaard, Jens ; Dörrenbächer, Christoph et al. / The Demise of Anheuser-Busch : Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization. The Global Brewery Industry: Markets, Strategies, and Rivalries. editor / Jens Gammelgaard ; Christoph Dörrenbächer. Cheltenham : Edward Elgar Publishing, 2013. pp. 269-287 (New horizons in international business).

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author = "Ian Taplin and Jens Gammelgaard and Christoph D{\"o}rrenb{\"a}cher and Mike Geppert",

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publisher = "Edward Elgar Publishing",

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Taplin, I, Gammelgaard, J, Dörrenbächer, C & Geppert, M 2013, The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization. in J Gammelgaard & C Dörrenbächer (eds), The Global Brewery Industry: Markets, Strategies, and Rivalries. Edward Elgar Publishing, Cheltenham, New horizons in international business, pp. 269-287.

The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization. / Taplin, Ian ; Gammelgaard, Jens; Dörrenbächer, Christoph et al.
The Global Brewery Industry: Markets, Strategies, and Rivalries. ed. / Jens Gammelgaard; Christoph Dörrenbächer. Cheltenham: Edward Elgar Publishing, 2013. p. 269-287 (New horizons in international business).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

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T2 - Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization

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AU - Gammelgaard, Jens

AU - Dörrenbächer, Christoph

AU - Geppert, Mike

PY - 2013

Y1 - 2013

M3 - Book chapter

SN - 9781781006344

T3 - New horizons in international business

SP - 269

EP - 287

BT - The Global Brewery Industry

A2 - Gammelgaard, Jens

A2 - Dörrenbächer, Christoph

PB - Edward Elgar Publishing

CY - Cheltenham

ER -

Taplin I, Gammelgaard J, Dörrenbächer C, Geppert M. The Demise of Anheuser-Busch: Arrogance, Hubris and Strategic Weakness in the Face of Intense Internationalization. In Gammelgaard J, Dörrenbächer C, editors, The Global Brewery Industry: Markets, Strategies, and Rivalries. Cheltenham: Edward Elgar Publishing. 2013. p. 269-287. (New horizons in international business).