TY - JOUR
T1 - The Deep Structure of Organizational Online Networking
T2 - An Actor-oriented Case Study
AU - Trier, Matthias
AU - Richter, Alexander
PY - 2015
Y1 - 2015
N2 - While research on organizational online networking recently increased significantly, most studies adopt quantitative research designs with a focus on the consequences of social network configurations. Very limited attention is paid to comprehensive theoretical conceptions of the complex phenomenon of organizational online networking. We address this gap by adopting a theoretical framework of the deep structure of organizational online networking with a focus on their emerging meaning for the employees. We apply and assess the framework in a qualitative case study of a large-scale implementation of a corporate social network site (SNS) in a global organization. We reveal organizational online networking as a multi-dimensional phenomenon with multiplex relationships that are unbalanced, primarily consist of weak ties and are subject to temporal change. Further, we identify discourse drivers and information retrievers as two mutually interdependent actor roles as an explanation for uneven levels of user contributions to the SNS. Based on our analysis, we elicit abstract order principles, such as topical discourses, and identify transactive memory theory as a potent explanation of the evolving interaction structures. We finally discuss how the deep structure framework can contribute to future research on organizational networks.
AB - While research on organizational online networking recently increased significantly, most studies adopt quantitative research designs with a focus on the consequences of social network configurations. Very limited attention is paid to comprehensive theoretical conceptions of the complex phenomenon of organizational online networking. We address this gap by adopting a theoretical framework of the deep structure of organizational online networking with a focus on their emerging meaning for the employees. We apply and assess the framework in a qualitative case study of a large-scale implementation of a corporate social network site (SNS) in a global organization. We reveal organizational online networking as a multi-dimensional phenomenon with multiplex relationships that are unbalanced, primarily consist of weak ties and are subject to temporal change. Further, we identify discourse drivers and information retrievers as two mutually interdependent actor roles as an explanation for uneven levels of user contributions to the SNS. Based on our analysis, we elicit abstract order principles, such as topical discourses, and identify transactive memory theory as a potent explanation of the evolving interaction structures. We finally discuss how the deep structure framework can contribute to future research on organizational networks.
KW - Deep structure
KW - Online social networking
KW - Organizational online networking
KW - Social network sites
KW - Case study
U2 - 10.1111/isj.12047
DO - 10.1111/isj.12047
M3 - Journal article
SN - 1350-1917
VL - 25
SP - 465
EP - 488
JO - Information Systems Journal
JF - Information Systems Journal
IS - 5
ER -