The dangers and attractions of theoretical eclecticism

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    Udgivelsesdato: june
    Original languageEnglish
    JournalJournal of Macromarketing
    Volume20
    Issue number1
    Pages (from-to)65-67
    ISSN0276-1467
    Publication statusPublished - 2000

    Cite this