The Cycles of Corporate Branding: Case of the LEGO Company

Research output: Contribution to journal › Journal article › Research › peer-review

Original language	English
Journal	California Management Review
Volume	46
Issue number	1
Pages (from-to)	6-26
Number of pages	21
ISSN	0008-1256
DOIs	https://doi.org/10.2307/41166229
Publication status	Published - Oct 2003

Access to Document

@article{8f7d9f30c02111db9769000ea68e967b,

title = "The Cycles of Corporate Branding: Case of the LEGO Company",

author = "Majken Schultz and Hatch, {Mary Jo}",

year = "2003",

month = oct,

doi = "10.2307/41166229",

language = "English",

volume = "46",

pages = "6--26",

journal = "California Management Review",

issn = "0008-1256",

publisher = "University of California Press * Journals Division",

number = "1",

}