The Cycles of Corporate Branding: Case of the LEGO Company

Majken Schultz, Mary Jo Hatch

    Research output: Contribution to journalJournal articleResearchpeer-review

    Original languageEnglish
    JournalCalifornia Management Review
    Volume46
    Issue number1
    Pages (from-to)6-26
    Number of pages21
    ISSN0008-1256
    DOIs
    Publication statusPublished - Oct 2003

    Cite this

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    The Cycles of Corporate Branding : Case of the LEGO Company. / Schultz, Majken; Hatch, Mary Jo.

    In: California Management Review, Vol. 46, No. 1, 10.2003, p. 6-26.

    Research output: Contribution to journalJournal articleResearchpeer-review

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