The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language

Colette Lelchuk, Marianne Gordon, Torsten Ringberg, David Luna

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHandbook of Research on Identity Theory in Marketing
EditorsAmericus Reed, Mark Forehand
Number of pages14
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2019
ISBN (Print)9781788117722
ISBN (Electronic)9781788117739
Publication statusPublished - 2019
SeriesResearch Handbooks in Business and Management

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