The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language

Colette Lelchuk; Marianne Gordon; Torsten Ringberg; David Luna

doi:10.4337/9781788117739

The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language

Colette Lelchuk, Marianne Gordon, Torsten Ringberg, David Luna

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Handbook of Research on Identity Theory in Marketing
Editors	Americus Reed, Mark Forehand
Number of pages	14
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2019
Pages	270–283
Chapter	18
ISBN (Print)	9781788117722
ISBN (Electronic)	9781788117739
DOIs	https://doi.org/10.4337/9781788117739
Publication status	Published - 2019

Series	Research Handbooks in Business and Management

Access to Document

10.4337/9781788117739Licence: Unspecified

Handle.net

Persistent link

Cite this

Lelchuk, Colette ; Gordon, Marianne ; Ringberg, Torsten et al. / The Creation of Identity and Brand Meaning : The Automatic Versus Creative Use of Mental Models in Language. Handbook of Research on Identity Theory in Marketing. editor / Americus Reed ; Mark Forehand. Cheltenham : Edward Elgar Publishing, 2019. pp. 270–283 (Research Handbooks in Business and Management).

@inbook{f38e44a1ff3a456f80431107d18e9ff0,

title = "The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language",

author = "Colette Lelchuk and Marianne Gordon and Torsten Ringberg and David Luna",

year = "2019",

doi = "10.4337/9781788117739",

language = "English",

isbn = "9781788117722",

series = "Research Handbooks in Business and Management",

publisher = "Edward Elgar Publishing",

pages = "270–283",

editor = "Americus Reed and Mark Forehand",

booktitle = "Handbook of Research on Identity Theory in Marketing",

address = "United Kingdom",

}

Lelchuk, C, Gordon, M, Ringberg, T & Luna, D 2019, The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language. in A Reed & M Forehand (eds), Handbook of Research on Identity Theory in Marketing. Edward Elgar Publishing, Cheltenham, Research Handbooks in Business and Management, pp. 270–283. https://doi.org/10.4337/9781788117739

The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language. / Lelchuk, Colette; Gordon, Marianne; Ringberg, Torsten et al.
Handbook of Research on Identity Theory in Marketing. ed. / Americus Reed; Mark Forehand. Cheltenham: Edward Elgar Publishing, 2019. p. 270–283 (Research Handbooks in Business and Management).

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

T1 - The Creation of Identity and Brand Meaning

T2 - The Automatic Versus Creative Use of Mental Models in Language

AU - Lelchuk, Colette

AU - Gordon, Marianne

AU - Ringberg, Torsten

AU - Luna, David

PY - 2019

Y1 - 2019

U2 - 10.4337/9781788117739

DO - 10.4337/9781788117739

M3 - Book chapter

SN - 9781788117722

T3 - Research Handbooks in Business and Management

SP - 270

EP - 283

BT - Handbook of Research on Identity Theory in Marketing

A2 - Reed, Americus

A2 - Forehand, Mark

PB - Edward Elgar Publishing

CY - Cheltenham

ER -