The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language

Colette Lelchuk, Marianne Gordon, Torsten Ringberg, David Luna

Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

Original languageEnglish
Title of host publicationHandbook of Research on Identity Theory in Marketing
EditorsAmericus Reed, Mark Forehand
Number of pages14
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Publication date2019
Pages270–283
Chapter18
ISBN (Print)9781788117722
ISBN (Electronic)9781788117739
DOIs
Publication statusPublished - 2019
SeriesResearch Handbooks in Business and Management

Cite this

Lelchuk, C., Gordon, M., Ringberg, T., & Luna, D. (2019). The Creation of Identity and Brand Meaning: The Automatic Versus Creative Use of Mental Models in Language. In A. Reed, & M. Forehand (Eds.), Handbook of Research on Identity Theory in Marketing (pp. 270–283). Cheltenham: Edward Elgar Publishing. Research Handbooks in Business and Management https://doi.org/10.4337/9781788117739