The Creation of a Regional Brand: Scandinavian Design

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Abstract

The chapter introduces to the vision of the book: The making and circulation of Nordic models, ideas, and images. In its original meaning, the Nordic model refers to a middle way between market society and welfare society or capitalism and communism. Since the 1990s, the meaning of the term has moved toward referring to societies that successfully combine competition and cooperation, and efficiency and equality. Although originally associated with developments in the sphere of socioeconomics, labor, and welfare, the Nordic model has expanded into labeling a diversity of experiences and perspectives in spheres like gender equality, education, daycare, prisons, design, food, and culture. Using original case studies, the chapters examines how the Nordic models, policy ideas, and cultural images have been constructed, transformed, and circulated in time and space. Historically there has been both positive and negative images and views associated with the terms Swedish, Nordic, or Scandinavian. Our answer to the question ‘what is the Nordic model?’ is fairly simple: It is an empirical question that we need to answer through historical-empirical investigations.
Original languageEnglish
Title of host publicationThe Making and Circulation of Nordic Models, Ideas and Images
EditorsHaldor Byrkjeflot, Lars Mjøset, Mads Mordhorst, Klaus Petersen
Number of pages20
Place of PublicationLondon
PublisherRoutledge
Publication date20 Oct 2021
Pages251-270
Chapter13
ISBN (Electronic)9781003156925
DOIs
Publication statusPublished - 20 Oct 2021
SeriesNordic Studies in a Global Context

Bibliographical note

Published online: 20 October 2021.

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