The Copenhagen Way: Branding in the Interest of Stakeholders

Lars Bernhard Jørgensen, Ana Maria Munar

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationTourism Branding : Communities in Action
    Place of PublicationBingley
    PublisherEmerald Group Publishing
    Publication date2009
    Pages177-189
    ISBN (Print)9781849507202
    DOIs
    Publication statusPublished - 2009
    SeriesBridging Tourism Theory and Practice
    Volume1
    ISSN2042-1443

    Cite this

    Jørgensen, L. B., & Munar, A. M. (2009). The Copenhagen Way: Branding in the Interest of Stakeholders. In Tourism Branding: Communities in Action (pp. 177-189). Emerald Group Publishing. Bridging Tourism Theory and Practice, Vol.. 1 https://doi.org/10.1108/S2042-1443(2009)0000001015