The Copenhagen Way: Branding in the Interest of Stakeholders

Lars Bernhard Jørgensen, Ana Maria Munar

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    Original languageEnglish
    Title of host publicationTourism Branding : Communities in Action
    Place of PublicationBingley
    PublisherEmerald Group Publishing
    Publication date2009
    Pages177-189
    ISBN (Print)9781849507202
    DOIs
    Publication statusPublished - 2009
    SeriesBridging Tourism Theory and Practice
    Volume1
    ISSN2042-1443

    Cite this

    Jørgensen, L. B., & Munar, A. M. (2009). The Copenhagen Way: Branding in the Interest of Stakeholders. In Tourism Branding: Communities in Action (pp. 177-189). Bingley: Emerald Group Publishing. Bridging Tourism Theory and Practice, Vol.. 1 https://doi.org/10.1108/S2042-1443(2009)0000001015
    Jørgensen, Lars Bernhard ; Munar, Ana Maria. / The Copenhagen Way : Branding in the Interest of Stakeholders. Tourism Branding: Communities in Action. Bingley : Emerald Group Publishing, 2009. pp. 177-189 (Bridging Tourism Theory and Practice, Vol. 1).
    @inbook{ded32140e63411de95d6000ea68e967b,
    title = "The Copenhagen Way: Branding in the Interest of Stakeholders",
    author = "J{\o}rgensen, {Lars Bernhard} and Munar, {Ana Maria}",
    year = "2009",
    doi = "10.1108/S2042-1443(2009)0000001015",
    language = "English",
    isbn = "9781849507202",
    series = "Bridging Tourism Theory and Practice",
    publisher = "Emerald Group Publishing",
    pages = "177--189",
    booktitle = "Tourism Branding",
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    Jørgensen, LB & Munar, AM 2009, The Copenhagen Way: Branding in the Interest of Stakeholders. in Tourism Branding: Communities in Action. Emerald Group Publishing, Bingley, Bridging Tourism Theory and Practice, vol. 1, pp. 177-189. https://doi.org/10.1108/S2042-1443(2009)0000001015

    The Copenhagen Way : Branding in the Interest of Stakeholders. / Jørgensen, Lars Bernhard; Munar, Ana Maria.

    Tourism Branding: Communities in Action. Bingley : Emerald Group Publishing, 2009. p. 177-189 (Bridging Tourism Theory and Practice, Vol. 1).

    Research output: Chapter in Book/Report/Conference proceedingBook chapterResearchpeer-review

    TY - CHAP

    T1 - The Copenhagen Way

    T2 - Branding in the Interest of Stakeholders

    AU - Jørgensen, Lars Bernhard

    AU - Munar, Ana Maria

    PY - 2009

    Y1 - 2009

    U2 - 10.1108/S2042-1443(2009)0000001015

    DO - 10.1108/S2042-1443(2009)0000001015

    M3 - Book chapter

    SN - 9781849507202

    T3 - Bridging Tourism Theory and Practice

    SP - 177

    EP - 189

    BT - Tourism Branding

    PB - Emerald Group Publishing

    CY - Bingley

    ER -

    Jørgensen LB, Munar AM. The Copenhagen Way: Branding in the Interest of Stakeholders. In Tourism Branding: Communities in Action. Bingley: Emerald Group Publishing. 2009. p. 177-189. (Bridging Tourism Theory and Practice, Vol. 1). https://doi.org/10.1108/S2042-1443(2009)0000001015