The Construction of Corporate Social Responsibility in Network Societies

A Communication View

Friederike Schultz, Itziar Castello, Mette Morsing

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today's networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.
    Original languageEnglish
    JournalJournal of Business Ethics
    Volume115
    Issue number4
    Pages (from-to)681-692
    ISSN0167-4544
    DOIs
    Publication statusPublished - 2013

    Cite this

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    title = "The Construction of Corporate Social Responsibility in Network Societies: A Communication View",
    abstract = "The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today's networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.",
    keywords = "CCO, Communication, Corporate social responsibility, Legitimacy, Network society",
    author = "Friederike Schultz and Itziar Castello and Mette Morsing",
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    The Construction of Corporate Social Responsibility in Network Societies : A Communication View. / Schultz, Friederike; Castello, Itziar; Morsing, Mette.

    In: Journal of Business Ethics, Vol. 115, No. 4, 2013, p. 681-692.

    Research output: Contribution to journalJournal articleResearchpeer-review

    TY - JOUR

    T1 - The Construction of Corporate Social Responsibility in Network Societies

    T2 - A Communication View

    AU - Schultz, Friederike

    AU - Castello, Itziar

    AU - Morsing, Mette

    PY - 2013

    Y1 - 2013

    N2 - The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today's networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.

    AB - The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today's networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.

    KW - CCO

    KW - Communication

    KW - Corporate social responsibility

    KW - Legitimacy

    KW - Network society

    U2 - 10.1007/s10551-013-1826-8

    DO - 10.1007/s10551-013-1826-8

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    EP - 692

    JO - Journal of Business Ethics

    JF - Journal of Business Ethics

    SN - 0167-4544

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    ER -