The Construction of Corporate Social Responsibility in Network Societies: A Communication View

    Research output: Contribution to journalJournal articleResearchpeer-review

    Abstract

    The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today's networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.
    The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today's networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.
    LanguageEnglish
    JournalJournal of Business Ethics
    Volume115
    Issue number4
    Pages681-692
    ISSN0167-4544
    DOIs
    StatePublished - 2013

    Keywords

      Cite this

      @article{f7616c4ceb844da0a9c39dd395d4a342,
      title = "The Construction of Corporate Social Responsibility in Network Societies: A Communication View",
      abstract = "The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today's networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.",
      keywords = "CCO, Communication, Corporate social responsibility, Legitimacy, Network society",
      author = "Friederike Schultz and Itziar Castello and Mette Morsing",
      year = "2013",
      doi = "10.1007/s10551-013-1826-8",
      language = "English",
      volume = "115",
      pages = "681--692",
      journal = "Journal of Business Ethics",
      issn = "0167-4544",
      publisher = "Springer",
      number = "4",

      }

      The Construction of Corporate Social Responsibility in Network Societies : A Communication View. / Schultz, Friederike; Castello, Itziar; Morsing, Mette.

      In: Journal of Business Ethics, Vol. 115, No. 4, 2013, p. 681-692.

      Research output: Contribution to journalJournal articleResearchpeer-review

      TY - JOUR

      T1 - The Construction of Corporate Social Responsibility in Network Societies

      T2 - Journal of Business Ethics

      AU - Schultz,Friederike

      AU - Castello,Itziar

      AU - Morsing,Mette

      PY - 2013

      Y1 - 2013

      N2 - The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today's networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.

      AB - The paper introduces the communication view on Corporate Social Responsibility (CSR), which regards CSR as communicatively constructed in dynamic interaction processes in today's networked societies. Building on the idea that communication constitutes organizations we discuss the potentially indeterminate, disintegrative, and conflictual character of CSR. We hereby challenge established mainstream views on CSR such as the instrumental view, which regards CSR as an organizational instrument to reach organizational aims such as improved reputation and financial performance, and the political-normative view on CSR, which highlights the societal conditions and role of corporations in creating norms. We argue that both the established views, by not sufficiently acknowledging communication dynamics in networked societies, remain biased in three ways: control-biased, consistency-biased, and consensus-biased. We discuss implications of these biases and propose a future research agenda for the communication view on CSR.

      KW - CCO

      KW - Communication

      KW - Corporate social responsibility

      KW - Legitimacy

      KW - Network society

      U2 - 10.1007/s10551-013-1826-8

      DO - 10.1007/s10551-013-1826-8

      M3 - Journal article

      VL - 115

      SP - 681

      EP - 692

      JO - Journal of Business Ethics

      JF - Journal of Business Ethics

      SN - 0167-4544

      IS - 4

      ER -