The Concept of Attraction

Its Purchasing Potential

Chris Ellegaard, Thomas Ritter

Research output: Contribution to conferencePaperResearch

Original languageEnglish
Publication date2006
Publication statusPublished - 2006
EventThe 15th Annual IPSERA Conference - San Diego, Calif, United States
Duration: 6 Apr 20068 Apr 2006
Conference number: 15

Conference

ConferenceThe 15th Annual IPSERA Conference
Number15
CountryUnited States
CitySan Diego, Calif
Period06/04/200608/04/2006

Cite this

Ellegaard, C., & Ritter, T. (2006). The Concept of Attraction: Its Purchasing Potential. Paper presented at The 15th Annual IPSERA Conference, San Diego, Calif, United States.
Ellegaard, Chris ; Ritter, Thomas. / The Concept of Attraction : Its Purchasing Potential. Paper presented at The 15th Annual IPSERA Conference, San Diego, Calif, United States.
@conference{c0c30ac0f8ad11db9160000ea68e967b,
title = "The Concept of Attraction: Its Purchasing Potential",
keywords = "K{\o}bsadf{\ae}rd, B2B-markedsf{\o}ring, Leverand{\o}rsamarbejde",
author = "Chris Ellegaard and Thomas Ritter",
note = "Opstilling: 658.702 ell L{\o}be nr.: 067683; null ; Conference date: 06-04-2006 Through 08-04-2006",
year = "2006",
language = "English",

}

Ellegaard, C & Ritter, T 2006, 'The Concept of Attraction: Its Purchasing Potential' Paper presented at, San Diego, Calif, United States, 06/04/2006 - 08/04/2006, .

The Concept of Attraction : Its Purchasing Potential. / Ellegaard, Chris; Ritter, Thomas.

2006. Paper presented at The 15th Annual IPSERA Conference, San Diego, Calif, United States.

Research output: Contribution to conferencePaperResearch

TY - CONF

T1 - The Concept of Attraction

T2 - Its Purchasing Potential

AU - Ellegaard, Chris

AU - Ritter, Thomas

N1 - Opstilling: 658.702 ell Løbe nr.: 067683

PY - 2006

Y1 - 2006

KW - Købsadfærd

KW - B2B-markedsføring

KW - Leverandørsamarbejde

M3 - Paper

ER -

Ellegaard C, Ritter T. The Concept of Attraction: Its Purchasing Potential. 2006. Paper presented at The 15th Annual IPSERA Conference, San Diego, Calif, United States.