The Changing Marketing Landscape: CRM at Dagbladet Børsen: A Success Story from Denmark

Research output: Other contribution › Teaching case

Original language	English
Publication date	2002
Place of Publication	Bruxelles
Publisher	Intercollegiate Center for Management Science (ICM)
Number of pages	40
Publication status	Published - 2002
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

@misc{0ff5023048fb474f989d897e047b8c3b,

title = "The Changing Marketing Landscape: CRM at Dagbladet B{\o}rsen: A Success Story from Denmark",

author = "Adam Lindgreen and Elling, \{Jesper Jon\} and Jensen, \{Rune M{\o}ller\}",

year = "2002",

language = "English",

publisher = "Intercollegiate Center for Management Science (ICM)",

type = "Other",

}