| Original language | English |
|---|---|
| Publication date | 2002 |
| Place of Publication | Bruxelles |
| Publisher | Intercollegiate Center for Management Science (ICM) |
| Number of pages | 40 |
| Publication status | Published - 2002 |
| Externally published | Yes |
The Changing Marketing Landscape: CRM at Dagbladet Børsen: A Success Story from Denmark
Adam Lindgreen, Jesper Jon Elling, Rune Møller Jensen
Research output: Other contribution › Teaching case
