The Challenges of Retail (re)Branding

Georg Jensen's Family Silver and Diamond Dreams

Esben Karmark, Suzanne C. Beckmann

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventThe 6th Thought Leaders International Conference on Brand Management 2010 - Lugano, Switzerland
Duration: 18 Apr 201020 Apr 2010
Conference number: 6

Conference

ConferenceThe 6th Thought Leaders International Conference on Brand Management 2010
Number6
CountrySwitzerland
CityLugano
Period18/04/201020/04/2010

Cite this

Karmark, E., & Beckmann, S. C. (2010). The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams. Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Switzerland.
Karmark, Esben ; Beckmann, Suzanne C. / The Challenges of Retail (re)Branding : Georg Jensen's Family Silver and Diamond Dreams. Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Switzerland.
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title = "The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams",
author = "Esben Karmark and Beckmann, {Suzanne C.}",
year = "2010",
language = "English",
note = "null ; Conference date: 18-04-2010 Through 20-04-2010",

}

Karmark, E & Beckmann, SC 2010, 'The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams' Paper presented at, Lugano, Switzerland, 18/04/2010 - 20/04/2010, .

The Challenges of Retail (re)Branding : Georg Jensen's Family Silver and Diamond Dreams. / Karmark, Esben; Beckmann, Suzanne C.

2010. Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Switzerland.

Research output: Contribution to conferencePaperResearchpeer-review

TY - CONF

T1 - The Challenges of Retail (re)Branding

T2 - Georg Jensen's Family Silver and Diamond Dreams

AU - Karmark, Esben

AU - Beckmann, Suzanne C.

PY - 2010

Y1 - 2010

M3 - Paper

ER -

Karmark E, Beckmann SC. The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams. 2010. Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Switzerland.