The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams

Esben Karmark, Suzanne C. Beckmann

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2010
Publication status	Published - 2010
Event	The 6th Thought Leaders International Conference on Brand Management 2010 - Lugano, Switzerland Duration: 18 Apr 2010 → 20 Apr 2010 Conference number: 6

Conference	The 6th Thought Leaders International Conference on Brand Management 2010
Number	6
Country	Switzerland
City	Lugano
Period	18/04/2010 → 20/04/2010

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