The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams

Esben Karmark, Suzanne C. Beckmann

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2010
Publication statusPublished - 2010
EventThe 6th Thought Leaders International Conference on Brand Management 2010 - Lugano, Switzerland
Duration: 18 Apr 201020 Apr 2010
Conference number: 6

Conference

ConferenceThe 6th Thought Leaders International Conference on Brand Management 2010
Number6
CountrySwitzerland
CityLugano
Period18/04/201020/04/2010

Cite this

Karmark, E., & Beckmann, S. C. (2010). The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams. Paper presented at The 6th Thought Leaders International Conference on Brand Management 2010, Lugano, Switzerland.