The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams

Esben Karmark, Suzanne C. Beckmann

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2010
Publication status	Published - 2010
Event	The 6th Thought Leaders International Conference on Brand Management 2010 - Lugano, Switzerland Duration: 18 Apr 2010 → 20 Apr 2010 Conference number: 6

Conference	The 6th Thought Leaders International Conference on Brand Management 2010
Number	6
Country/Territory	Switzerland
City	Lugano
Period	18/04/2010 → 20/04/2010

Handle.net

@conference{9b7ba3c30e65481c96f7460e187e24bb,

title = "The Challenges of Retail (re)Branding: Georg Jensen's Family Silver and Diamond Dreams",

author = "Esben Karmark and Beckmann, {Suzanne C.}",

year = "2010",

language = "English",

note = "The 6th Thought Leaders International Conference on Brand Management 2010 ; Conference date: 18-04-2010 Through 20-04-2010",

}