The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR

Mette Morsing, Majken Schultz, Kasper Ulf Nielsen

    Research output: Contribution to conferencePaperResearch

    Conference

    ConferenceThe international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management
    CountryUnited States
    CityBoston, Mass.
    Period17/09/200319/09/2003

    Keywords

      Cite this

      Morsing, M., Schultz, M., & Nielsen, K. U. (2003). The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR. Paper presented at The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., United States.
      Morsing, Mette ; Schultz, Majken ; Nielsen, Kasper Ulf. / The Catch 22 of Integrating CSR and Strategic Marketing : Conspicuously Communicating CSR. Paper presented at The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., United States.
      @conference{b09414b0c02111db9769000ea68e967b,
      title = "The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR",
      keywords = "Markedsf{\o}ring, Strategisk markedsf{\o}ring, Virksomhedens sociale ansvar",
      author = "Mette Morsing and Majken Schultz and Nielsen, {Kasper Ulf}",
      note = "Opstilling: 451 mor L{\o}be nr.: 041216 Sider: 22; null ; Conference date: 17-09-2003 Through 19-09-2003",
      year = "2003",
      language = "English",

      }

      Morsing, M, Schultz, M & Nielsen, KU 2003, 'The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR' Paper presented at, Boston, Mass., United States, 17/09/2003 - 19/09/2003, .

      The Catch 22 of Integrating CSR and Strategic Marketing : Conspicuously Communicating CSR. / Morsing, Mette; Schultz, Majken; Nielsen, Kasper Ulf.

      2003. Paper presented at The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., United States.

      Research output: Contribution to conferencePaperResearch

      TY - CONF

      T1 - The Catch 22 of Integrating CSR and Strategic Marketing

      T2 - Conspicuously Communicating CSR

      AU - Morsing,Mette

      AU - Schultz,Majken

      AU - Nielsen,Kasper Ulf

      N1 - Opstilling: 451 mor Løbe nr.: 041216 Sider: 22

      PY - 2003

      Y1 - 2003

      KW - Markedsføring

      KW - Strategisk markedsføring

      KW - Virksomhedens sociale ansvar

      M3 - Paper

      ER -

      Morsing M, Schultz M, Nielsen KU. The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR. 2003. Paper presented at The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., United States.