The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR

Mette Morsing; Majken Schultz; Kasper Ulf Nielsen

The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR

Mette Morsing, Majken Schultz, Kasper Ulf Nielsen

Research output: Contribution to conference › Paper › Research

Original language	English
Publication date	2003
Publication status	Published - 2003
Event	The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management - Boston, Mass., United States Duration: 17 Sept 2003 → 19 Sept 2003

Conference

Conference	The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management
Country/Territory	United States
City	Boston, Mass.
Period	17/09/2003 → 19/09/2003

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Cite this

@conference{b09414b0c02111db9769000ea68e967b,

title = "The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR",

keywords = "Markedsf{\o}ring, Strategisk markedsf{\o}ring, Virksomhedens sociale ansvar",

author = "Mette Morsing and Majken Schultz and Nielsen, {Kasper Ulf}",

note = "Opstilling: 451 mor L{\o}be nr.: 041216 Sider: 22; The international conference on {"}Integrating Social Initiatives and Marketing Strategy{"}, Boston University's School of Management ; Conference date: 17-09-2003 Through 19-09-2003",

year = "2003",

language = "English",

}

The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR. / Morsing, Mette ; Schultz, Majken; Nielsen, Kasper Ulf.
2003. Paper presented at The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., United States.

Research output: Contribution to conference › Paper › Research

TY - CONF

T1 - The Catch 22 of Integrating CSR and Strategic Marketing

T2 - The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management

AU - Morsing, Mette

AU - Schultz, Majken

AU - Nielsen, Kasper Ulf

N1 - Opstilling: 451 mor Løbe nr.: 041216 Sider: 22

PY - 2003

Y1 - 2003

KW - Markedsføring

KW - Strategisk markedsføring

KW - Virksomhedens sociale ansvar

M3 - Paper

Y2 - 17 September 2003 through 19 September 2003

ER -