The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR

Mette Morsing, Majken Schultz, Kasper Ulf Nielsen

    Research output: Contribution to conferencePaperResearch

    Original languageEnglish
    Publication date2003
    Publication statusPublished - 2003
    EventThe international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management - Boston, Mass., United States
    Duration: 17 Sep 200319 Sep 2003

    Conference

    ConferenceThe international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management
    CountryUnited States
    CityBoston, Mass.
    Period17/09/200319/09/2003

    Cite this

    Morsing, M., Schultz, M., & Nielsen, K. U. (2003). The Catch 22 of Integrating CSR and Strategic Marketing: Conspicuously Communicating CSR. Paper presented at The international conference on "Integrating Social Initiatives and Marketing Strategy", Boston University's School of Management, Boston, Mass., United States.