The Case for Cases: Using Historical and Live Cases to Enhance Student Learning

René W. J. Moolenaar; Michael B. Beverland

doi:10.4337/9781789907476.00023

The Case for Cases: Using Historical and Live Cases to Enhance Student Learning

René W. J. Moolenaar
, Michael B. Beverland

Department of Marketing

University of Sussex

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

Original language	English
Title of host publication	Handbook of Teaching and Learning at Business Schools : A Practice-based Approach
Editors	Thyra Uth Thomsen, Adam Lindgreen, Annemette Kjærgaard, Eleri Rosier, Aybars Tuncdogan
Number of pages	17
Place of Publication	Cheltenham
Publisher	Edward Elgar Publishing
Publication date	2021
Pages	178–194
Chapter	12
ISBN (Print)	9781789907469
ISBN (Electronic)	9781789907476
DOIs	https://doi.org/10.4337/9781789907476.00023
Publication status	Published - 2021

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Moolenaar, R. W. J., & Beverland, M. B. (2021). The Case for Cases: Using Historical and Live Cases to Enhance Student Learning. In T. U. Thomsen, A. Lindgreen, A. Kjærgaard, E. Rosier, & A. Tuncdogan (Eds.), Handbook of Teaching and Learning at Business Schools: A Practice-based Approach (pp. 178–194). Edward Elgar Publishing. https://doi.org/10.4337/9781789907476.00023

Moolenaar, René W. J. ; Beverland, Michael B. / The Case for Cases : Using Historical and Live Cases to Enhance Student Learning. Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. editor / Thyra Uth Thomsen ; Adam Lindgreen ; Annemette Kjærgaard ; Eleri Rosier ; Aybars Tuncdogan. Cheltenham : Edward Elgar Publishing, 2021. pp. 178–194

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The Case for Cases: Using Historical and Live Cases to Enhance Student Learning. / Moolenaar, René W. J.; Beverland, Michael B.
Handbook of Teaching and Learning at Business Schools: A Practice-based Approach. ed. / Thyra Uth Thomsen; Adam Lindgreen; Annemette Kjærgaard; Eleri Rosier; Aybars Tuncdogan. Cheltenham: Edward Elgar Publishing, 2021. p. 178–194.

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research › peer-review

TY - CHAP

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T2 - Using Historical and Live Cases to Enhance Student Learning

AU - Moolenaar, René W. J.

AU - Beverland, Michael B.

PY - 2021

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EP - 194

BT - Handbook of Teaching and Learning at Business Schools

A2 - Thomsen, Thyra Uth

A2 - Lindgreen, Adam

A2 - Kjærgaard, Annemette

A2 - Rosier, Eleri

A2 - Tuncdogan, Aybars

PB - Edward Elgar Publishing

CY - Cheltenham

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