The Camøno: A Communitarian Walking Trail in the Sharing Economy

Szilvia Gyimóthy*, Jane W. Meged

*Corresponding author for this work

Research output: Contribution to journalJournal articleResearchpeer-review

Abstract

To overcome socioeconomic decline, Danish coastal communities attempt to harness the potentials of the collaborative economy with novel forms of communitarian initiatives in tourism. This paper assesses the emergent business model of the Camøno walking trail, which was conceived as an alternative, bottom-up initiative to leverage tourism in Southern Denmark. To understand its rapid uptake and success, we draw on theorizations of value creation in alternative and sharing economies as a reframing process, with due attention to the transformation of non-market resources into commodities (public land, volunteer labour, sense of place). Based on a two-year-long ethnographic fieldwork chronicling the consolidation of the Camøno, we analyze these reframing processes and identify three domains of collaborative governance; the governance of affect, the governance of ownership and the governance of exchange. The paper concludes with a discussion of the institutionalization of ad-hoc, alternative business models with due attention to policy recommendations in a European rural context.

Original languageEnglish
JournalTourism Planning and Development
Volume15
Issue number5
Pages (from-to)496-515
Number of pages20
ISSN2156-8316
DOIs
Publication statusPublished - 3 Sep 2018
Externally publishedYes

Keywords

  • Camøno
  • Coastal tourism
  • Collaborative economy
  • Communitarian business model
  • Pilgrimage
  • Tourism cooperatives
  • Walking trail

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