The business marketing course

managing in complex networks

David Ford, Thomas Ritter

    Research output: Book/ReportBookResearch

    Original languageEnglish
    Place of PublicationChichester
    PublisherIEEE
    Number of pages238
    ISBN (Print)0471877220
    Publication statusPublished - 2002

    Cite this

    @book{f3c23bb0c02411db9769000ea68e967b,
    title = "The business marketing course: managing in complex networks",
    keywords = "Virksomhedens netv{\ae}rk, B2B-markedsf{\o}ring, Organisationers k{\o}bsadf{\ae}rd, industrial marketing and purchasing, IMP, business marketing",
    author = "David Ford and Thomas Ritter",
    note = "Opstilling: 658.802 bus L{\o}be nr.: 002448",
    year = "2002",
    language = "English",
    isbn = "0471877220",
    publisher = "IEEE",
    address = "United States",

    }

    The business marketing course : managing in complex networks. / Ford, David; Ritter, Thomas.

    Chichester : IEEE, 2002. 238 p.

    Research output: Book/ReportBookResearch

    TY - BOOK

    T1 - The business marketing course

    T2 - managing in complex networks

    AU - Ford, David

    AU - Ritter, Thomas

    N1 - Opstilling: 658.802 bus Løbe nr.: 002448

    PY - 2002

    Y1 - 2002

    KW - Virksomhedens netværk

    KW - B2B-markedsføring

    KW - Organisationers købsadfærd

    KW - industrial marketing and purchasing

    KW - IMP

    KW - business marketing

    M3 - Book

    SN - 0471877220

    BT - The business marketing course

    PB - IEEE

    CY - Chichester

    ER -