The “Black Box” of Social Commerce Platforms: A Closer Look at Users’ Activities

Elnaz Meydani, Christoph Düsing, Annamaria Fedrau, Matthias Trier

Research output: Chapter in Book/Report/Conference proceedingArticle in proceedingsResearchpeer-review


Social Commerce (SC), as a subset of e-commerce, leverages Web 2.0 technologies to promote user contributions. Previous studies in this field mainly analyze the evolution of SC, its difference from e-commerce, and the constructs affecting the users’ intention to practice SC. There is no significant research dedicated to the activities of the users and the data elements in these platforms. We conduct a systematic literature review to collect and categorize the users’ activities. We spot several activities in different levels of SC platforms and categorize them into four key categories: social identification, social conversation, social communication, and commercial activities. Our findings contribute to the growing body of literature by addressing the characteristics of users’ activities on SC platforms. Besides, it sheds valuable insights on effectively designing the SC platforms to enhance users’ contributions.
Original languageEnglish
Title of host publicationProceedings of the 17th International Conference on Wirtschaftsinformatik (WI)
EditorsSven Laumer, Martin Matzner
Number of pages10
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems. AIS Electronic Library (AISeL)
Publication date2022
Publication statusPublished - 2022
Event17th International Conference on Wirtschaftsinformatik. WI 2022 - Online, Nuremberg, Germany
Duration: 21 Feb 202223 Feb 2022
Conference number: 17


Conference17th International Conference on Wirtschaftsinformatik. WI 2022
Internet address


  • Social commece
  • E-commerce
  • User activities
  • Web 2.0

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