The “Black Box” of Social Commerce Platforms: A Closer Look at Users’ Activities

Elnaz Meydani; Christoph Düsing; Annamaria Fedrau; Matthias Trier

The “Black Box” of Social Commerce Platforms: A Closer Look at Users’ Activities

Elnaz Meydani, Christoph Düsing, Annamaria Fedrau, Matthias Trier

Department of Digitalization

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

Abstract

Social Commerce (SC), as a subset of e-commerce, leverages Web 2.0 technologies to promote user contributions. Previous studies in this field mainly analyze the evolution of SC, its difference from e-commerce, and the constructs affecting the users’ intention to practice SC. There is no significant research dedicated to the activities of the users and the data elements in these platforms. We conduct a systematic literature review to collect and categorize the users’ activities. We spot several activities in different levels of SC platforms and categorize them into four key categories: social identification, social conversation, social communication, and commercial activities. Our findings contribute to the growing body of literature by addressing the characteristics of users’ activities on SC platforms. Besides, it sheds valuable insights on effectively designing the SC platforms to enhance users’ contributions.

Original language	English
Title of host publication	Proceedings of the 17th International Conference on Wirtschaftsinformatik (WI)
Editors	Sven Laumer, Martin Matzner
Number of pages	10
Place of Publication	Atlanta, GA
Publisher	Association for Information Systems. AIS Electronic Library (AISeL)
Publication date	2022
Publication status	Published - 2022
Event	17th International Conference on Wirtschaftsinformatik. WI 2022 - Online, Nuremberg, Germany Duration: 21 Feb 2022 → 23 Feb 2022 Conference number: 17 https://wi22.de/en/home-en/

Conference

Conference	17th International Conference on Wirtschaftsinformatik. WI 2022
Number	17
Location	Online
Country/Territory	Germany
City	Nuremberg
Period	21/02/2022 → 23/02/2022
Internet address	https://wi22.de/en/home-en/

Keywords

Social commece
E-commerce
User activities
Web 2.0

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https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1088&context=wi2022Licence: Unspecified

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Cite this

Meydani, E., Düsing, C., Fedrau, A., & Trier, M. (2022). The “Black Box” of Social Commerce Platforms: A Closer Look at Users’ Activities. In S. Laumer, & M. Matzner (Eds.), Proceedings of the 17th International Conference on Wirtschaftsinformatik (WI) Association for Information Systems. AIS Electronic Library (AISeL). https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1088&context=wi2022

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title = "The “Black Box” of Social Commerce Platforms: A Closer Look at Users{\textquoteright} Activities",

abstract = "Social Commerce (SC), as a subset of e-commerce, leverages Web 2.0 technologies to promote user contributions. Previous studies in this field mainly analyze the evolution of SC, its difference from e-commerce, and the constructs affecting the users{\textquoteright} intention to practice SC. There is no significant research dedicated to the activities of the users and the data elements in these platforms. We conduct a systematic literature review to collect and categorize the users{\textquoteright} activities. We spot several activities in different levels of SC platforms and categorize them into four key categories: social identification, social conversation, social communication, and commercial activities. Our findings contribute to the growing body of literature by addressing the characteristics of users{\textquoteright} activities on SC platforms. Besides, it sheds valuable insights on effectively designing the SC platforms to enhance users{\textquoteright} contributions.",

keywords = "Social commerce, E-commerce, User activities, Web 2.0, Social commece, E-commerce, User activities, Web 2.0",

author = "Elnaz Meydani and Christoph D{\"u}sing and Annamaria Fedrau and Matthias Trier",

year = "2022",

language = "English",

editor = "Sven Laumer and Martin Matzner",

booktitle = "Proceedings of the 17th International Conference on Wirtschaftsinformatik (WI)",

publisher = "Association for Information Systems. AIS Electronic Library (AISeL)",

note = "17th International Conference on Wirtschaftsinformatik. WI 2022, WI2022 ; Conference date: 21-02-2022 Through 23-02-2022",

url = "https://wi22.de/en/home-en/",

}

Meydani, E, Düsing, C, Fedrau, A & Trier, M 2022, The “Black Box” of Social Commerce Platforms: A Closer Look at Users’ Activities. in S Laumer & M Matzner (eds), Proceedings of the 17th International Conference on Wirtschaftsinformatik (WI). Association for Information Systems. AIS Electronic Library (AISeL), Atlanta, GA , 17th International Conference on Wirtschaftsinformatik. WI 2022, Nuremberg, Bavaria, Germany, 21/02/2022. <https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1088&context=wi2022>

The “Black Box” of Social Commerce Platforms: A Closer Look at Users’ Activities. / Meydani, Elnaz; Düsing, Christoph; Fedrau, Annamaria et al.
Proceedings of the 17th International Conference on Wirtschaftsinformatik (WI). ed. / Sven Laumer; Martin Matzner. Atlanta, GA : Association for Information Systems. AIS Electronic Library (AISeL), 2022.

Research output: Chapter in Book/Report/Conference proceeding › Article in proceedings › Research › peer-review

TY - GEN

T1 - The “Black Box” of Social Commerce Platforms

T2 - 17th International Conference on Wirtschaftsinformatik. WI 2022

AU - Meydani, Elnaz

AU - Düsing, Christoph

AU - Fedrau, Annamaria

AU - Trier, Matthias

N1 - Conference code: 17

PY - 2022

Y1 - 2022

N2 - Social Commerce (SC), as a subset of e-commerce, leverages Web 2.0 technologies to promote user contributions. Previous studies in this field mainly analyze the evolution of SC, its difference from e-commerce, and the constructs affecting the users’ intention to practice SC. There is no significant research dedicated to the activities of the users and the data elements in these platforms. We conduct a systematic literature review to collect and categorize the users’ activities. We spot several activities in different levels of SC platforms and categorize them into four key categories: social identification, social conversation, social communication, and commercial activities. Our findings contribute to the growing body of literature by addressing the characteristics of users’ activities on SC platforms. Besides, it sheds valuable insights on effectively designing the SC platforms to enhance users’ contributions.

AB - Social Commerce (SC), as a subset of e-commerce, leverages Web 2.0 technologies to promote user contributions. Previous studies in this field mainly analyze the evolution of SC, its difference from e-commerce, and the constructs affecting the users’ intention to practice SC. There is no significant research dedicated to the activities of the users and the data elements in these platforms. We conduct a systematic literature review to collect and categorize the users’ activities. We spot several activities in different levels of SC platforms and categorize them into four key categories: social identification, social conversation, social communication, and commercial activities. Our findings contribute to the growing body of literature by addressing the characteristics of users’ activities on SC platforms. Besides, it sheds valuable insights on effectively designing the SC platforms to enhance users’ contributions.

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KW - E-commerce

KW - User activities

KW - Web 2.0

KW - Social commece

KW - E-commerce

KW - User activities

KW - Web 2.0

M3 - Article in proceedings

BT - Proceedings of the 17th International Conference on Wirtschaftsinformatik (WI)

A2 - Laumer, Sven

A2 - Matzner, Martin

PB - Association for Information Systems. AIS Electronic Library (AISeL)

CY - Atlanta, GA

Y2 - 21 February 2022 through 23 February 2022

ER -