Abstract
Can subliminal brands affect preference? Here we show that subliminally presented
fashion brands affect rating of fashion items. Individual brand preference demonstrates the positive bias for the direction and strength of fashion preference. Pupillometry data show the implicit emotional reactions, thus hinting at a mechanism underlying the behavioural effect.
fashion brands affect rating of fashion items. Individual brand preference demonstrates the positive bias for the direction and strength of fashion preference. Pupillometry data show the implicit emotional reactions, thus hinting at a mechanism underlying the behavioural effect.
Original language | English |
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Publication date | 2014 |
Number of pages | 1 |
Publication status | Published - 2014 |
Event | The 26th Annual Convention of Association for Psychological Science - San Francisco, United States Duration: 22 May 2014 → 25 May 2014 Conference number: 26 http://www.psychologicalscience.org/index.php/convention/2014-convention-news |
Conference
Conference | The 26th Annual Convention of Association for Psychological Science |
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Number | 26 |
Country/Territory | United States |
City | San Francisco |
Period | 22/05/2014 → 25/05/2014 |
Internet address |