The Behavioural and Emotional Effects of Unconscious Brand Exposure on Fashion Preference

Dalia Bagdziunaite, Thomas Z. Ramsøy

Research output: Contribution to conferencePosterResearchpeer-review

Abstract

Can subliminal brands affect preference? Here we show that subliminally presented
fashion brands affect rating of fashion items. Individual brand preference demonstrates the positive bias for the direction and strength of fashion preference. Pupillometry data show the implicit emotional reactions, thus hinting at a mechanism underlying the behavioural effect.
Original languageEnglish
Publication date2014
Number of pages1
Publication statusPublished - 2014
EventThe 26th Annual Convention of Association for Psychological Science - San Francisco, United States
Duration: 22 May 201425 May 2014
Conference number: 26
http://www.psychologicalscience.org/index.php/convention/2014-convention-news

Conference

ConferenceThe 26th Annual Convention of Association for Psychological Science
Number26
CountryUnited States
CitySan Francisco
Period22/05/201425/05/2014
Internet address

Cite this

Bagdziunaite, D., & Ramsøy, T. Z. (2014). The Behavioural and Emotional Effects of Unconscious Brand Exposure on Fashion Preference. Poster session presented at The 26th Annual Convention of Association for Psychological Science, San Francisco, United States.