The Anti-sustainability Black Friday Sales: Where Are India's Patagonias?

Ahaana Mahanti; Raj Krishnan Shankar; D.V.R. Seshadri

The Anti-sustainability Black Friday Sales: Where Are India's Patagonias?

Ahaana Mahanti, Raj Krishnan Shankar, D.V.R. Seshadri

Research output: Contribution to journal › Contribution to newspaper - Newspaper article

Abstract

Eco-activism has been central to Patagonia's DNA long before large retailers assumed responsibility for their environmental footprint. India needs to go back to its roots of minimalistic living and respect for nature to strengthen sustainability efforts in fashion industry.

Original language	English
Journal	Forbes India
Number of pages	1
ISSN	2278-0440
Publication status	Published - 27 Jan 2022
Externally published	Yes

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 12 Responsible Consumption and Production
SDG 13 Climate Action

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title = "The Anti-sustainability Black Friday Sales: Where Are India's Patagonias?",

abstract = "Eco-activism has been central to Patagonia's DNA long before large retailers assumed responsibility for their environmental footprint. India needs to go back to its roots of minimalistic living and respect for nature to strengthen sustainability efforts in fashion industry.",

author = "Ahaana Mahanti and Shankar, \{Raj Krishnan\} and D.V.R. Seshadri",

year = "2022",

month = jan,

day = "27",

language = "English",

journal = "Forbes India",

issn = "2278-0440",

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TY - INPR

T1 - The Anti-sustainability Black Friday Sales

T2 - Where Are India's Patagonias?

AU - Mahanti, Ahaana

AU - Shankar, Raj Krishnan

AU - Seshadri, D.V.R.

PY - 2022/1/27

Y1 - 2022/1/27

N2 - Eco-activism has been central to Patagonia's DNA long before large retailers assumed responsibility for their environmental footprint. India needs to go back to its roots of minimalistic living and respect for nature to strengthen sustainability efforts in fashion industry.

AB - Eco-activism has been central to Patagonia's DNA long before large retailers assumed responsibility for their environmental footprint. India needs to go back to its roots of minimalistic living and respect for nature to strengthen sustainability efforts in fashion industry.

M3 - Contribution to newspaper - Newspaper article

SN - 2278-0440

JO - Forbes India

JF - Forbes India

ER -