The Adoption of Scorecard Models for the Management and Evaluation of the Intangible Assets Related to a Customer Relationship Management Project

Cristiana Parisi

The Adoption of Scorecard Models for the Management and Evaluation of the Intangible Assets Related to a Customer Relationship Management Project

University of Southern Denmark

Research output: Contribution to conference › Paper › Research › peer-review

Original language	English
Publication date	2009
Number of pages	19
Publication status	Published - 2009
Externally published	Yes
Event	The 5th EIASM Workshop on Visualising, Measuring and Managing Intangibles and Intellectual Capital - Dresden, Germany Duration: 8 Oct 2008 → 9 Oct 2008 Conference number: 5

Conference

Conference	The 5th EIASM Workshop on Visualising, Measuring and Managing Intangibles and Intellectual Capital
Number	5
Country/Territory	Germany
City	Dresden
Period	08/10/2008 → 09/10/2008

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Cite this

@conference{6911e65c243a4800a3b0fdc82d38c647,

title = "The Adoption of Scorecard Models for the Management and Evaluation of the Intangible Assets Related to a Customer Relationship Management Project",

author = "Cristiana Parisi",

year = "2009",

language = "English",

note = "The 5th EIASM Workshop on Visualising, Measuring and Managing Intangibles and Intellectual Capital ; Conference date: 08-10-2008 Through 09-10-2008",

}

The Adoption of Scorecard Models for the Management and Evaluation of the Intangible Assets Related to a Customer Relationship Management Project. / Parisi, Cristiana.
2009. Paper presented at The 5th EIASM Workshop on Visualising, Measuring and Managing Intangibles and Intellectual Capital, Dresden, Germany.

Research output: Contribution to conference › Paper › Research › peer-review

TY - CONF

T1 - The Adoption of Scorecard Models for the Management and Evaluation of the Intangible Assets Related to a Customer Relationship Management Project

AU - Parisi, Cristiana

N1 - Conference code: 5

PY - 2009

Y1 - 2009

M3 - Paper

T2 - The 5th EIASM Workshop on Visualising, Measuring and Managing Intangibles and Intellectual Capital

Y2 - 8 October 2008 through 9 October 2008

ER -