The Adoption of Scorecard Models for the Management and Evaluation of the Intangible Assets Related to a Customer Relationship Management Project

Research output: Contribution to conferencePaperResearchpeer-review

Original languageEnglish
Publication date2009
Number of pages19
Publication statusPublished - 2009
Externally publishedYes
EventThe 5th EIASM Workshop on Visualising, Measuring and Managing Intangibles and Intellectual Capital - Dresden, Germany
Duration: 8 Oct 20089 Oct 2008
Conference number: 5

Conference

ConferenceThe 5th EIASM Workshop on Visualising, Measuring and Managing Intangibles and Intellectual Capital
Number5
CountryGermany
CityDresden
Period08/10/200809/10/2008

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