Abstract
This case was written by Prof. Dr. Phillip C. Nell – professor for international management at WU Wien (Vienna University of Economics and Business) also affiliated with Copenhagen Business School – together with Tim-Ole Wenzel and Florian Schmidt both MSc students at Copenhagen Business School. The case is intended to be used as a basis for class discussion rather than to illustrate effective handling of a managerial situation. It is based on published sources, interviews, and personal experience. The authors have disguised some names and other identifying information to protect confidentiality.
Original language | English |
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Publication date | 2014 |
Place of Publication | Cranfield |
Publisher | Case Centre |
Number of pages | 13 |
Publication status | Published - 2014 |