This case was written by Prof. Dr. Phillip C. Nell – professor for international management at WU Wien (Vienna University of Economics and Business) also affiliated with Copenhagen Business School – together with Tim-Ole Wenzel and Florian Schmidt both MSc students at Copenhagen Business School. The case is intended to be used as a basis for class discussion rather than to illustrate effective handling of a managerial situation. It is based on published sources, interviews, and personal experience. The authors have disguised some names and other identifying information to protect confidentiality.
|Place of Publication||Cranfield|
|Number of pages||13|
|Publication status||Published - 2014|