The 4 Types of Competition: 2x2 Matrix for HBR’s Visual Library

Carsten Lund Pedersen; Thomas Ritter

The 4 Types of Competition: 2x2 Matrix for HBR’s Visual Library

Carsten Lund Pedersen, Thomas Ritter

Department of Strategy and Innovation

Research output: Other contribution › Net publication - Internet publication › Research

Abstract

As uncertainty is increasing and competition is becoming more fierce, executives need to have a broader understanding of competition itself in order to sustain an edge. Executives should be thinking about four different types of competition to maintain relevance in a changing environment. This 2×2 provides an overview of the four types of competition and the four key questions that help identify important strategic issues.

Original language	English
Publication date	5 Jun 2018
Place of Publication	Boston
Publisher	Harvard Business School Publishing
Publication status	Published - 5 Jun 2018

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