The 4 Types of Competition: 2x2 Matrix for HBR’s Visual Library

Carsten Lund Pedersen, Thomas Ritter

Research output: Other contributionNet publication - Internet publicationResearch


As uncertainty is increasing and competition is becoming more fierce, executives need to have a broader understanding of competition itself in order to sustain an edge. Executives should be thinking about four different types of competition to maintain relevance in a changing environment. This 2×2 provides an overview of the four types of competition and the four key questions that help identify important strategic issues.
Original languageEnglish
Publication date5 Jun 2018
Place of PublicationBoston
PublisherHarvard Business School Publishing
Publication statusPublished - 5 Jun 2018

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