Testning af effekten af kommunikation

Research output: Chapter in Book/Report/Conference proceeding › Book chapter › Research

Original language	Danish
Title of host publication	Markedskommunikation. Bd. 1 : Metoder og modeller i mediaplanlægning og reklamestyring
Editors	Lars Grønholdt, Flemming Hansen, Lars Bech Christensen
Volume	1
Place of Publication	København
Publisher	Samfundslitteratur
Publication date	2006
Edition	2.
Pages	205-276
Publication status	Published - 2006

Handle.net

@inbook{ee24c760f8ad11db9160000ea68e967b,

title = "Testning af effekten af kommunikation",

author = "Flemming Hansen",

note = "Opstilling: 658.812 mar",

year = "2006",

language = "Dansk",

volume = "1",

pages = "205--276",

editor = "Lars Gr{\o}nholdt and Flemming Hansen and \{Bech Christensen\}, Lars",

booktitle = "Markedskommunikation. Bd. 1",

publisher = "Samfundslitteratur",

address = "Danmark",

edition = "2.",

}